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"I came on board thinking that Xiaomi needed a flagship phone for emerging markets," said Barra here at the launch of the Mi 4i late last week. "I've spent plenty of time in these markets and thinking a lot about this stuff in my previous job. I do think that price really matters and everyone should have a flagship."Through the 18-month journey of the Mi 4i's production process, Barra knew he wanted to make a phone specifically for India, and getting the project approved was much easier than expected.
As Barra explains it, the Mi 4i built upon some of the concepts from Google's Android One plan to create low-cost smartphones, which launched last year, The former Android spokesperson may have had an inkling of some aspects of the Android One initiative, but Xiaomi has gone with a slightly more expensive, premium phone instead, It wasn't difficult to convince Xiaomi's co-founders Lei Jun and Bin Lin, Barra said, "We just spent a lot of time discussing what components we would use, They were very supportive from $1 iphone 6s cases the beginning," he added..
Given that the company barely sold phones in India at that time, the decision to create a phone specifically for that market speaks of Xiaomi's far-reaching global ambitions. Founded in 2010, the company has already been working to expand into new markets where its low-priced smartphones and tablets are meant to appeal to budget-conscious buyers. The company is also trying to capitalize on a business model that revolves around selling products at or near cost. While most would consider the Mi 4i's specs -- such as its Snapdragon 615 processor -- midrange at best, Barra is insistent that the phone is a flagship device, pointing out its full-HD, 5-inch display and large battery, features you'd normally find on higher-end phones. More telling is the fact that Xiaomi is using its Mi branding, instead of its budget Redmi line.
"There's nothing in this device that you can't point to as not 'flagship,'" Barra said, "The display quality, the battery capacity, the technology itself, the camera, the form factor -- everything is flagship.""The biggest thing here which we've heard since we launched the Mi 3, is it possible to build a flagship device and sell it under 15,000 rupees (around $235)? It $1 iphone 6s cases takes a lot of work, as well as making no money," Barra quipped, And the Mi 4i shows a flagship phone for the emerging market can hit that price point without compromising on specs, Xiaomi claims that the phone's 3,120mAh battery is one of the largest you'll find in a 5-inch device, and to do so, it's using a new cell made by Samsung..
The Mi 4i is only the second phone to launch with this new battery technology -- the first being Samsung's own Galaxy S6. Xiaomi also claims that it hasn't skimped on the components, using the best it could find and, it says, selling the phone at cost. To prove this point, Barra did a quick teardown of the Mi 4i, while explaining the thought process behind the phone's design. As his fingers nimbly disassembled the phone with practiced ease (he's been doing this all day), the Xiaomi exec was eager to explain just how much work had gone into making the Mi 4i.
"The challenge here of course is how we make as much space as we can for the battery, knowing that if we can't make a lot of horizontal and vertical space we would have to make it thicker," he said, "Making as much space for battery meant reducing the motherboard as much as we could -- it's the smallest and densest motherboard we've ever made."Barra $1 iphone 6s cases also pointed that while the company could have saved even more space by combining both the speakers and the USB PCB board with the main board, he says this was purposely kept separate..
"One easy way to make things cheaper is to move the functionality up here for a single motherboard, but you'll end up with the USB at the top and the speakers at the back top of the device. It's obviously not good, as you'll want the sound to bounce off your hand when you're cupping your device."Barra's in-depth understanding of the phone's internals are reminiscent of Apple co-founder Steve Job's dedication to making the insides of Apple's products as beautiful as the outside. Xiaomi's homage to that thought process is evident.
One of the new features found on the Mi 4i, and one you'd not find on other devices, $1 iphone 6s cases is Sunlight Display, Making the screen usable under the glare of outdoor light is clearly a key concern in India, The technology uses local tone mapping to determine which areas of the screen are darker, and then only light up those areas to make it viewable under bright light, In the indoor demos I see, the pictures actually look a lot better with Sunlight Display turned on, so why didn't Xiaomi just make the feature enhance all images without having to worry about the lighting conditions?..