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Dorothy definitely falls more on the whimsical side of wearable technology, but there's a certain appeal to not having to mess with complex gadgets with screens and touch interfaces. All you have to do is click your heels together three times and let Dorothy do what it's programmed to do. Tuck a tiny gadget into your footwear and turn any pair of shoes into ruby slippers that can text, call or even summon a ride to your location. It sure would be nice to have a pair of ruby slippers you could click together to make something magical happen. We can't all get carried off in a tornado to the Land of Oz, but we may soon be able to look to technology to provide some supernatural shoes. Dorothy is a connected device that turns any footwear into wearable technology.
The Cupertino, Calif., electronics giant on Monday reported a blowout September quarter -- largely thanks to strong smartphone demand, Sales and earnings in the quarter topped Wall Street expectations, as did iPhone shipments, Apple sold 39.3 million iPhones in the period, and the device made up 52 percent of its total revenue, Apple also projected stronger revenue for the holiday quarter than analysts anticipated, The only blot on the earnings sheet was iPad case for iphone xs sales, which dropped for the third consecutive quarter and fell below revenue for Macintosh computers the first time in years..
For Apple, being the "iPhone company" comes with some big rewards but also some risks. Consumers are scooping up its newest smartphones in record numbers, but having one new iPhone that's not a hit could hurt its financial results. iPad has long been the other strong product, but its sales have been waning in recent periods. That puts even more pressure on Apple to make sure it doesn't have a miss in its iPhone line and that it expands its offerings into other areas. The Apple Watch, expected early next year, will be its first new device since the iPad launched in 2010. And Apple Pay, the company's mobile payments service available Monday, gives it a new services stream of revenue.
But for the foreseeable future, iPhone remains key to Apple's financial performance, Here's what Apple CEO Tim Cook had to say about the company's newest smartphones and tablets, Apple's latest quarter included only about a week of iPhone 6 and 6 Plus sales, but the devices already gave the company case for iphone xs a boost, Apple sold 39.3 million iPhones in the most recent period, up 16 percent from the year-ago period, Analysts, on average, had expected Apple to sell 37.8 million iPhones, according to a poll by Fortune, The company's newest devices -- the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus -- went on sale September 19, so Apple will get an even bigger boost from the products in the December quarter..
The new smartphones are currently shipping in 32 countries and will be in 69 countries by the end of October and 115 by the end of December. That makes the newest smartphones Apple's "fastest and most successful iPhone launch ever," Cook said. Demand is "staggering," he said, and Apple can't keep up with all the orders. Here's what else Cook had to say about iPhone, via a Thomson Reuters transcript. The ramp itself is going great. It's the fastest ever in our history. So I couldn't be happier with it. That said, today, demand is far outstripping supply. It's unclear, looking at the data when supply will catch up with demand. And so I don't want to leave you with a view that we know that we're going to get to a supply-demand balance on both of the new products this quarter because I don't know that at this point.
It's very difficult to gauge demand without first achieving -- without first finding the balance, And it's clear that case for iphone xs as of today, and certainly as of the end of the quarter is where you're looking at the data, we're not nearly balanced, We're not close, We're not on the same planet..But that said, I'm really confident the supply's going to be great and that's the reason you see incredibly strong guidance [for the fiscal first quarter] that we're giving from $63.5 billion and $66.5 billion, But at this point it's just very difficult to gauge what the true demand is, It's very unusual to see every country having a marked improvement over the previous year, And that's what we're seeing on iPhone, And so I couldn't be happier with the way the demand looks...
We're selling everything we're making and so essentially what our current sell through looks like is our current supply. And so in the long arc of time once there's enough supply to meet demand, that mix [of iPhone 6 sales versus iPhone 6 plus] might look differently..I think that we will see a difference by geography in terms of preference, and we thought that going into the launch. And there's no data that we've received to date that would suggest that, that's not the case. And so that's about all I can say at this point.
Apple's tablet has struggled for over a year, and there's really no end in sight to the troubles, In the past six quarters, iPad sales have dropped or remained flat from the comparable period a year earlier, iPhone sales have never fallen year-over-year, even case for iphone xs when the smartphone wasn't as big an advance as hoped, In the most recent quarter, Apple sold 12.3 million iPads, down 13 percent from a year earlier and below the 13.1 million units analysts had expected the company to sell, according to a poll by Fortune, The company hopes its newest iPads -- the iPad Air 2 and the iPad Mini 3 -- will help boost sales once they hit the market later this week..