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You can tell by that that we're a big believer in China. We're looking at our investment. We're growing the number of stores. We'll hit 20 soon and we're doubling that by mid-2016. .. We're also growing the channel there. Our online store has expanded to over 350 cities now, and, in fact, our online revenues in China last quarter were more than the sum of the previous five years. And so it's an incredible market."iPad remained the weak spot in Apple's results. Tablet unit sales dropped 18 percent to 21.4 million, largely in line with analysts' predictions. The iPad's share of the tablet market has dwindled as more low-cost Android tablets have flooded the market. Also, tablet sales in general are down, as more people are opting for big-screened smartphones and choosing to hold onto their existing tablets much longer.
Cook has long called iPad's weakness in the market a "speed bump," and on Tuesday he reiterated the tablet has strong opportunities in the long term -- but may struggle for the next couple quarters, He said he doesn't see any "miraculous changes" for iphone 8 case apple the iPad when measured in 90-day clips or in year-over-year, What has his attention is the first-time buyer rate, "I see that the first-time buyer rates are very high, ., By very high, I mean that if you look in some of the developed markets like the US, Japan, the UK, you would find that 50 percent of the people are buying an iPad for the first time, If you look in China, it's over 70 percent, And so, when you have that kind of first-time buyer rates, you don't have a saturated market..
When I look at the customer satisfaction on iPad, it's literally off the charts, in some cases a 100 percent, which is unheard of in surveys to get these kind of customer satisfaction ratings. When I look at the usage, the usage is six times our nearest competitor. The usage defined as measured in web browsing is like 71 percent of total tablets. .. Also the commerce taking place across the iPad is enormous. Essentially, over 80 percent of the commerce on tablets is taking place on iPad. And so when I back up and look at all of these -- and I believe that over the long arc of time that the iPad is a great business -- I also have visibility obviously of what's in the pipeline and feel very, very good about that. That said, I'm not projecting -- to be clear with everyone -- I'm not projecting something very different next quarter or the next. I'm thinking over the long run.
In terms of what I think is going on, I think ., the upgrade cycle is longer, It's longer than an iPhone, probably between an iPhone and a PC, We haven't been in the business long enough to say that with certainty, but that's what we think, There is probably some level of cannibalization that's going on with the Mac on one side and the phone on the other, And so you probably have a little bit of that that is shaking out, How much? Very hard to tell on the early going, particularly since we just shipped the new phones a few months ago."One thing Apple is counting on to boost iPad sales is its partnership with IBM, The two companies reached a deal in July for IBM to help push Apple devices and iOS apps to businesses and optimize its cloud-computing services -- such as device management, security and analytics iphone 8 case apple -- for iOS, The two companies have already introduced the first crop of apps for the airlines, telecommunications, insurance, banking and government industries..
"We're also making great progress in our partnership with IBM and our collaboration is winning over new customers. In December, we delivered the first 10 MobileFirst for iOS apps for banking, retail, insurance, financial services, telecommunications, governments and airlines, making iPhone and iPad even more productive for enterprises. .. Another 12 apps will be released this quarter, including three new industries -- health care, energy and utilities -- and industrial products. This will bring us to a total of 22 apps, and we're on track to have over 100 by the end of 2015.
In iphone 8 case apple just over a month, more than a dozen enterprise customers have signed on as foundation clients to transform their companies with iPhone, iPad and IBM MobileFirst solutions, including Miami Dade County, the seventh-largest county in the United States by population, and American Eagle Outfitters, which operates more than 1,000 retail stores and ships to over 80 countries worldwide, And the list of new customers is expanding rapidly, IBM is engaged with more than 130 additional companies looking to empower their employees with MobileFirst for iOS solutions, and the list keeps growing, We couldn't be more pleased with this partnership, ...
If you look at the Fortune 500 as an example, we're in essentially all of the Fortune 500 companies. So the issue is not that, and it's not a market share number, because our market share is extremely high. The issue is that enterprises, generally speaking, are only deploying iPads to a small percentage of their workforce. And so the real opportunity is to bring mobility into the enterprises and change how people work. In order to do that, you obviously need apps that are written to specific jobs, not just apps that are general productivity apps, like work processors and spreadsheets and presentation tools, etc."Apple unveiled Apple Pay at the launch of the iPhone 6 and iPhone 6 Plus in September, and, like its competitors, it wants to make a digital replacement for the wallet. Like Google Wallet and the wireless carriers' group called Softcard, Apple Pay works by letting a user simply tap an iPhone to a payment terminal and then touch the phone's fingerprint sensor to authorize a purchase. iPhone users also can pay for items in apps and online with a finger touch.
Even though people have been able to purchase digital goods, like ringtones, through text messages for years, nothing has been able to convince shoppers to ditch their traditional wallets, Apple thinks Apple Pay, which went live in October with about 500 financial-institution partners and 220,000 merchants, will be different, "Today about 750 banks and credit unions have signed on to bring Apple Pay to their customers, and in just three months after launch, Apple Pay makes up more than $2 out of $3 spent iphone 8 case apple on purchases using contactless payment across the three major US card networks..