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The obsession with mobile devices has hit such a fever pitch that the study from Boston Consulting Group finds that 77 percent would give up fast food, 22 percent would ditch their cars, and 17 percent would nix sex for a week just to keep their handsets. And 14 percent said they would give up anything to keep their mobile devices in-hand. Fifty-eight percent of people say that if they had to forgo alcohol or mobile Internet access for one week, they would become temporary teetotalers. Some people like to drink, but that doesn't mean it's as important to them as surfing the Web from a mobile device.

The companies, which in July struck a deal to deliver mobile apps to big businesses, on Wednesday released 10 apps as part of the IBM MobileFirst for iOS product line, The apps span industries including airlines, telecommunications, insurance, banking and government, and are all designed for corporate customers, Plan Flight, for instance, is designed for pilots to manage their in-flight activities to help airlines save costs, while Passenger+ is intended to help flight crews iphone case 0.3mm offer personalized services to passengers in-flight, Another, called Retention, targets the insurance industry to help agents keep top customers in the fold, The government-focused apps focus on helping caseworkers and on crime prevention..

Companies among the initial wave of adopters are Citi, Air Canada, Sprint and Banorte. In time, the Apple-IBM venture aims to create over 100 vertical-focused enterprise apps built for the iPhone and iPad. In addition, IBM's cloud services will be optimized for iOS, and the giant enterprise-focused company will sell Apple products bundled with the software to companies around the globe. Apple's support platform, AppleCare, will also be tailored for IBM customers and include on-site support from IBM employees.

The move was a surprising, but also exceedingly important, one for Apple, Over the last few years, Apple has talked up the increasing use of its products in the corporate world, With each quarterly earnings call, the company's executives have shared how many Fortune 500 companies have so far adopted or tested iOS products, As of this writing, nearly all are at least testing the company's products to see if they make sense for corporate use, "This is a big step for iPhone and iPad in the enterprise," said Philip Schiller, Apple's senior vice president of iphone case 0.3mm Worldwide Marketing, in a statement, "The business world has gone mobile."The shift, referred to as BYOD (for "bring your own device"), began as a grass-roots movement among corporate employees who were increasingly using smartphones and tablets in their personal lives and wanted the same convenience in their professional spheres..

For IBM, the deal with Apple provides access to customers who otherwise might not be using its products and services. It also can capitalize on Apple's cool factor -- something somewhat lacking historically from the IBM brand. The collaboration led to "beautiful, elegant, smart apps, which also have the chops for serious business," said Bridget van Kralingen, senior vice president at IBM Global Business Services. Among the early customers, Air Canada said that the Plan Flight app will help take the guesswork out of its operations.

"Today, dispatchers and pilots determine how much extra fuel is loaded onto a plane based largely on current factors and their individual judgements," Jim Tabor, vice president of system operations control at Air Canada, said in a statement, Plan Flight, he continued, iphone case 0.3mm will deliver "recommendations based on several variables, including weather conditions, anticipated taxi time and historical data to determine the optimal amount of fuel for each flight."Apple declined to comment beyond its joint press release with IBM..

The layoffs come amid a difficult stretch of regulatory investigations into the company's business practices and Qualcomm's softer-than-expected fiscal outlook for 2015. The spokesperson said just under 300 employees would be cut in California, where the company has its San Diego headquarters and several other offices. A "similar number" of international employees will also be laid off, the person said. At the end of September, Qualcomm had about 31,300 full-time, part-time and temporary employees, up about 300 from the year earlier, according to regulatory filings. The spokesperson declined to say how many full- or part-time employees would be cut.

"We regularly evaluate our businesses to determine where efficiencies can be obtained and priorities addressed," the spokesperson said in a statement to CNET, "On occasion, that requires we adjust the size or skill mix of our work teams in order to shrink or eliminate some iphone case 0.3mm projects and start and grow new projects."As part of the change, some employees will be moved to other areas of the company, while the rest will receive severance and transition packages, The spokesperson declined to specify what areas of Qualcomm's business would be cut or expanded..