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While the new phone marks a most modest restart for the handset lineup, Microsoft's branding may over time mean a new lease on life for Lumia smartphones, which have struggled in the marketplace. The smartphones, dressed in bright colors and sporting powerful cameras, have barely registered on the sales charts except in a handful of emerging markets. Microsoft bought Nokia's phone business in April for $7.2 billion in a deal that allowed the division to continue to produce phones with the Lumia name adorned on them. The deal also allowed Microsoft to keep using the name Nokia on new phones for a brief time, but that brand is being phased out in favor of the name Microsoft Lumia.

The Windows Phone platform itself, which never reached far beyond Nokia's handsets, could use iphone case 2pac a jump start as well, The OS has yet to gain much traction with consumers, powering just 2.5 percent of the world's mobile devices, according to market researcher IDC, In comparison, Google's Android OS runs on nearly 85 percent of mobile devices worldwide, In the short term, making phones isn't proving lucrative for Microsoft: restructuring costs associated with its absorption of Nokia have proved a drag on profit in its most recent financial results, although Microsoft sold 9.3 million Lumia phones in the quarter, up 5.6 percent from the record 8.3 million devices sold this time last year..

The Lumia 535 is headed for a number of countries, but not the US. Microsoft said that the pricing will be around 110 euros ( £85, AU$155 or, for comparison's sake at least, $135) , depending on the country and the carrier. It will arrive in November in Russia, Ukraine, China, Indonesia and the Philippines, and in December in Australia, Vietnam, Thailand and some unspecified parts of Africa. Then in January it will land in Latin America as well, and sometime in the first quarter of 2015 will come to the UK.

Check out CNET's hands-on impressions of the Lumia 535 here, CNET's Aloysius Low contributed to this report, Gone is the Nokia label as the new Lumia 535 marks a modest step forward for Microsoft's mobile ambitions, The Microsoft Lumia 535 made its debut Monday, notable for being the first Lumia handset to lose the Nokia label, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time iphone case 2pac at our discretion..

You want a phone with realpersonality? The LG Aka has not one, but four. Think of the phone line (pronounced AH-kuh) as a set of cartoon characters that reside within your smartphone and you're halfway to understanding LG's novel approach. Pink, white, yellow and blue. These names correspond to LG's characters, each with his or her own stylized digital eyes and personality: YoYo, Wooky, Eggy and Soul. Turn on the phone, and the character greets you on LG's skinned version of Android. On the left, YoYo walks on the treadmill, hamburger dangling in front of her face.

Push your newfound phone friends aside (you can see Soul's character on the home screen) and you'll find a functional Android 4.4 KitKat device on a 5-inch 720p HD screen, which you use just like any other phone, Midrange specs, like the 8-megapixel camera on the back and 1.2GHz quad-core chipset inside, target a more youthful, budget-conscious demographic, The grippy, textured backing on the colorful phones feels great in the hand, and the dimensions are in balance for the 5-inch iphone case 2pac display size..

To you, they may look like yellow, white, pink, and blue smartphones, but to LG, the four new handsets of the Aka family (pronounced "AW-kuh") are a breakthrough in creating an emotional, personality-driven connection between people and their phones. With digital eyes that peek out from above a three-quarter sleeve slid over the phone face, and expressions that change as you wave your hand before the front-facing camera, LG is transforming the handset from a metaphorical companion into an emotive buddy, sort of like the digital Tamagotchi toys of the mid-1990s.

This time, instead of feeding and nurturing animal friends, the quartet iphone case 2pac of Aka characters seek to create a connection through their distinct personalities, and through backstories that encourage gamification, Underneath the on-screen animations, the Android phones possess sporty builds and midrange features similar to other handsets targeting the tween-to-early-thirties crowd, CNET got an early introduction at LG's R&D lab in Seoul, Korea, The yellow one is called Eggy, LG's head of LTE product planning, Ramchan Woo, explained, "He falls in love easily." Wooky, the white-backed model, always speaks in slang, belying his "cute" appearance, Soul, the blue Aka, loves music and beer, but never imbibes to excess..