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During the third quarter, Apple introduced the new iPhone 6 and iPhone 6 Plus . The new models launched in the US, UK, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore on September 19. The phones traveled to more than 20 additional regions on September 26. By year's end, Apple plans to sell the iPhone 6 in more than 115 countries. But the new iPhones are high-end devices, an area that continues to be Apple's sole playing field. This year, the company did not introduce an equivalent of last year's lower-cost iPhone 5C. Android, in contrast, offers a wider playing field with high-end, midrange, and low-end phones and so is able to grab more sales worldwide, especially in developing markets.
Beyond the top two smartphone players, Microsoft's Windows Phone took third place with global shipments of 10.5 million, up slightly from 10.3 milllion in the year-ago quarter, But its market share dippped to 3.3 percent from 4.1 percent, Strategy Analytics noted that Windows Phone "continued to struggle in China and Japan." China is the the world's largest smartphone market, and so represents a substantial source of sales for mobile phone makers, In fourth place, BlackBerry saw its shipments dip to 2.3 million from 2.5 million, while its market share inched down to 0.7 percent from 1 percent, BlackBerry is trying to stay alive in the smartphone market by introducing such phones as the BlackBerry Passport and the upcoming BlackBerry Classic, But the company faces an uphill battle just to iphone case and screen protector hold what little market share it has left..
Overall, global smartphone shipments rose by 27 percent last quarter, thanks in large part to developing markets. Third-quarter shipments hit 320 million units, compared with 253 million in the prior year's quarter. Google's mobile OS reigned supreme in the third quarter with 84 percent of global shipments, says research firm Strategy Analytics. And then there are the warning signs. Android continued to dominate the smartphone market last quarter, far outpacing Apple's iOS, according to research released Friday by Strategy Analytics.
Sony overall generated $17.4 billion in revenue but posted a net loss of iphone case and screen protector $1.2 billion during its fiscal second quarter, which ended September 30, Overall, revenue was up 7.2 percent compared with the same period last year, due in large part to the popularity of the company's PlayStation 4, Sony announced Friday, The big story from Sony's earnings was its Mobile Communications business, During the period, the unit saw revenue rise 1.2 percent year over year to $2.8 billion, but slid to a $1.6 billion operating loss, That division effectively wiped out all of the success Sony saw elsewhere during the quarter..
Chief among Sony's successes during the fiscal second quarter was Sony's Game and Network Services division, which posted revenue of $2.8 billion and operating income of $200 million. Sales were up 83 percent compared with the prior year, due in main part to PlayStation 4 hardware sales. Sony's Home Entertainment and Sound business also had a strong quarter, with revenue totaling $2.6 billion and operating income hitting $73 million. Sony Devices, which includes semiconductors, batteries, recording media, posted an operating income of $271 million on $2.3 billion in sales.
Overall, it appears Sony's mobile division has become the sore spot in an otherwise growing company, That's perhaps why Sony announced earlier this week that the chief of Mobile Communications, Kunimasa Suzuki, will be replaced in mid-November by the company's current senior vice president of corporate planning and new business creation, Hiroki Totoki, Looking ahead, Sony isn't expecting its entire business to turn around quickly, At the end of its fiscal year in March, the company expects to post an annual loss of about $2.1 iphone case and screen protector billion..
During the quarter, Samsung accounted for 36 percent of all phone activations in the US, according to new data from Consumer Intelligence Research Partners. Apple came in second with 28 percent of activations. LG followed in third place, at 18 percent. CIRP's data is based on a survey of 500 US-based subjects who activated new or used phones between July and September 2014. The bragging rights for Samsung may not last long, given the pattern that CIRP has tracked over the last several years: Those who want to buy Android devices tend to go to brands like Samsung regardless of what Apple has planned, while Apple's customers and those who are looking to become iPhone owners wait for the arrival of new handsets from the Cupertino, Calif.-based company.
Apple launched its latest-generation smartphones, the iPhone 6 and iPhone 6 Plus, at the iphone case and screen protector end of the third quarter so their effect on activations for the period could only be modest, They'll make their presence felt more fully as the year comes to a close, "We expect that Apple will regain its market share lead in the fourth quarter, based on the strength of the iPhone 6 and 6 Plus launch," CIRP co-founder and partner Josh Lowitz said in a statement Friday, "Apple's share jumped to 48% in the last quarter of 2014, the first full quarter of iPhone 5S and 5C sales."Samsung has maintained consistency in the US, The company had 36 percent share of activations in the second quarter and kept that figure in the third quarter, During the second quarter, Apple beat out Samsung with 39 percent share of activations..