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That's led to a more complicated sales process than Apple has ever had to handle before. This is the first time Apple has let consumers see and touch a device in a store before it goes on sale by scheduling fittings. And because it's a new product, Apple wants to make sure consumers are comfortable with their choice. It's also being sold in a different way. Consumers won't be able to walk into an Apple Store to purchase an Apple Watch like they can with the iPhone and iPad . Instead, all sales will be made through a reservation system. And that's true for the indefinite future. Apple has no plans at this time to allow consumers to stop into one of its store and walk out with an Apple Watch. That means there won't be the long lines common with every iPhone launch over the past few years -- unless you go to one of the luxury boutiques that now sells Apple Watch.
While you can't buy Apple Watch in Apple Stores, you will be able to purchase and walk away with the device on Friday in certain luxury boutiques around the world, including Colette in Paris, The Corner in Berlin, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and certain Apple authorized resellers in China and Japan, The decision to let boutiques offer their watch inventory in-store -- instead of just online -- is another sign of Apple's quest to sell iphone case korean Apple Watch as a fashion piece, not just a gadget strapped to the wrist..
Would-be Apple Watch buyers started lining up at Maxfield at 8 a.m. PT on Thursday. By 7 p.m., about 30 people were waiting for the store to open at 9 a.m. Friday, two hours earlier than normal. Selling so many models has presented some challenges for Apple's production line, as well as for its sales associates. During fittings that started at Apple Stores April 10, many associates didn't know answers to simple questions, such as how much a particular band cost. Supply shortages seem to also be more severe than with other product launches -- including last year's iPhone 6, which saw higher demand than any other product in Apple's history.
"This is the most controlled launch of any product we've ever seen," Bajarin said, "This was a supply chain question, Creating watches in huge volume, at least in the beginning, is a lot different than creating iPhones in huge volume eight years after it [was introduced]."Apple also has kept many people guessing about when their preordered watches will arrive, Many Apple fans have turned to online community site Reddit to complain about iphone case korean constantly checking their email for shipping updates, "I'm pretty confident it'll ship and be here by Friday, but I still have that irrational little voice in my head that says, 'Hey! I ordered by 12:02! Why are all these watches shipping before me!" said user "swemoney" on Wednesday..
And user "roldham" said, "This is killing me!"Apple, a company used to extreme secrecy, hasn't been forthcoming with information on how to get a watch. Its marketing materials have been somewhat confusing, initially saying nothing about having to order online. The site earlier said the Apple Watch would be available April 24, but Apple changed its message a few days after preorders started to simply say "The Watch is coming." It also hasn't been actively publicizing which department stores will carry the device Friday.
"The devil's in the details here, and Apple's not been a company that tends to communicate with customers about details," iphone case korean said Jan Dawson, chief analyst at Jackdaw Research, "Because the process is so new, it's taking people by surprise."The lack of information has already left some customers confused, Julie Mickelson stopped by a Palo Alto, Calif., Apple store on April 10 to purchase the Apple Watch, She didn't realize she couldn't actually buy the device and take it home that day but could only sign up for a fitting and preorder the watch online, "I just wanted to buy it," she said..
Mickelson likely won't be alone in leaving an Apple Store disappointed and empty handed. Ahrendts, Cook -- and the rest of Apple -- have to hope the confusing process doesn't prompt consumers to walk away for good. After all, there's no wait at Burberry. The Apple Watch rollout hasn't been the smoothest experience, with buyers facing long shipping delays and confusion about how to actually buy the device, which was released Friday. SAN FRANCISCO -- I wind my way through the Apple Store in downtown San Francisco, dodging dozens of animated shoppers. A sales associate greets me and escorts me to a private, white-walled conference room in the back that's decorated with posters of Apple products like iPhones.
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