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Fitbit's device will also last around five days on a charge, besting Samsung, Motorola and LG, whose devices tend to last less than a day and sometimes die out after around 12 to 15 hours of use , according to reviews from CNET's Scott Stein . Apple hasn't said how long its device will last on a battery, but analysts expect it to last about a day. Fitbit's products are the most visible wearables on the market. Fitbit was founded in 2007, giving it a head start against rivals Jawbone and sportswear giant Nike. Fitbit also landed in retail stores early on, including Apple's physical stores, and is now sold in 37,000 retail locations worldwide, the company says. That reach has given Fitbit a stronger presence than other wearable makers at the time to help compete against established exercise and workout watch and gadget makers like Garmin.

Fitbit was quick to respond last year to the arrival of iphone case store Jawbone's UP wristband and Nike's high-profile FuelBand with its own Flex activity tracker, Fitbit's success has rested on discrete, no-frills design and low prices, Its clip-on Zip tracker costs $60 and the Flex sells for $100, at least 23 percent cheaper than Jawbone's offering and Samsung's Gear Fit wristband, Meanwhile, established tech companies such as LG and Motorola and smartwatch startup Pebble have begun fielding more expensive wearable products with larger screens that mimic smartphone functions, But customers are flocking to Fitbit, The startup represented 70 percent of the 3.3 million fitness bands sold between April 2013 and March 2014, according to market researcher NPD Group..

The wearable device maker is still keeping Apple and its health data platform at arm's length, particularly after the iPhone maker cut the cord on their retail relationship. Fitbit, a leading maker of wearable activity trackers that count steps and track sleep, isn't saying much about its ongoing dispute with Apple. See also: Hands-on with Fitbit's new wearables. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

Have you been wondering what Fitbit's been up to? After a long hiatus the company has announced three new wearable fitness gadgets: the Charge, Charge HR iphone case store and Surge (left to right), We'll explain them for you, The Fitbit Charge HR will cost $150 in the US, £120 in the UK and $180 in Australia, and won't arrive until early 2015, It measures your heart rate continuously, An optical heart-rate sensor on the back distinguishes it from the Fitbit Charge, which is a pedometer and sleep tracker arriving this November..

A more watch-like buckle keeps the Charge HR on your wrist more securely than the old Fitbit Force. The Charge HR lasts up to 5 days while measuring your heart rate all day and night. It can track your baseline heart rate and use it to find workout-based target heart-rate zones. The Fitbit Charge HR in purple: it'll be available in several colors. The Fitbit Surge is a more expensive workout smartwatch. It costs $250 in the US, £200 in the UK and $300 in Australia, and, like the Charge HR, won't arrive until  early 2015.

The Surge also has continuous heart iphone case store rate tracking, but adds an LCD touchscreen and built-in GPS to track workouts and runs, The Surge can receive text messages and caller ID from compatible iPhones, Android and Windows phones, A music control function also plays and skips tracks on your phone via Bluetooth, But the Surge won't get other notifications, A standard watch band fits securely, but the Surge's design is slightly wider than other watches, These side buttons are used to start and stop workouts..

The fitness-watch market's getting crowded, but the Surge aims to compete with more dedicated sports trackers, as well as fitness watches like the Basis Peak. Will early 2015 be too late for the Fitbit Surge, or perfect timing? Stay tuned. A look at the Surge's optical heart-rate tracker. Fitbit's app will be redesigned to take advantage of these new devices. New achievements and challenges are part of the redesigned app. A look at how heart-rate data is displayed on Fitbit's app: all-day heart-rate progress can be charted and synced.

The Fitbit iphone case store Charge, coming out this fall, is a replacement to the discontinued Fitbit Force, Like the Force, which went on sale last year, the Charge tracks steps, elevation, and has automatic sleep tracking, A newly designed band aims to attach more securely (the Force had a habit of flying off wrists), The material's also been changed to avoid skin rashes, It looks and behaves much like the old Force, with some additions: improved automatic sleep tracking, and caller ID from compatible Windows phones, Android phones and iPhones, The Charge costs $130 in the US, £100 in the UK and $150 in Australia..