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Samsung wants to provide a wide range of devices to appeal to every consumer possible. Its smartphones touch all different screen sizes and prices, and that's something that has helped it become the biggest mobile phone vendor in the world. But it has gone a little overboard. It's one thing to give consumers choice; it's something else entirely to create so many models that both retailers and consumers have difficulty telling them apart. For its flagship Galaxy S line, Samsung not only offers the Galaxy S5 but also sells five other variants: The rugged Galaxy S5 Active and Galaxy S5 Sport; a scaled down, cheaper Galaxy S5 Mini; the Galaxy K Zoom, which has a better camera; and the Galaxy S5 LTE-Advanced for higher Internet speeds. The variants all have more limited distribution than the S5 (the K Zoom for instance, is not available in the US), but that doesn't make things less confused.
And that list doesn't even take into account the Note phablet line or Samsung's new metal Galaxy Alpha devices, or its other Android and Windows Phones devices, On Thursday, Samsung introduced two new devices, the Galaxy A3 and A5, despite its vow to streamline its offerings, The all-metal smartphones, a shift from Samsung's recent designs, fulfill its promise to change the materials used in its products, Samsung gets some benefits from offering so many devices, including name recognition and scale for purchasing components (many of which it builds in-house), But for more specialized products, such as the Note iphone screen protector reduce sensitivity Edge, which has a screen that curves around the side, it means increased cost for making device-specific parts..
Samsung said that it will expand its "new product development strategy of focusing on streamlined strategic models for each price category to enhance product and cost competitiveness."It doesn't need to go as extreme as Apple, which offers only a couple new -- and very pricey -- smartphones a year and doesn't care about its market share. But getting rid of some variants would serve Samsung well. Odds are, they wouldn't be missed by consumers. Samsung got an early lead in emerging markets, but in the second quarter, it ceded its position as the No. 1 smartphone vendor in China and India to local handset makers Xiaomi and Micromax, respectively.
Upstarts such as iphone screen protector reduce sensitivity Xiaomi are rising up, In the recently ended third quarter, the Chinese vendor became the world's third largest smartphone maker after Samsung and Apple, according to IDC, "Key to its success was the launch of its Mi4 smartphone in August, which was positioned as a high-end alternative to the status quo," IDC said, "What remains to be seen is how quickly the company can move beyond its home territories to drive volumes higher."The local companies have risen quickly for a few reasons, First, they know what matters most to consumers in their countries (because after all, most of their employees are also locals), They also know how best to sell to those buyers, a process that's often different from mature regions such as North America, In China, for instance, many smartphones are sold online through e-commerce sites, and Xiaomi, for one, has benefited from its flash-sale model where it offers only a limited number of devices for a short period of time..
Samsung has long counted on carriers to push its phones, and in the past couple years, it has tried to go up against Apple's store model in the US by partnering with Best Buy on But to sell in China and other areas, it needs to shift its strategy, something that Samsung acknowledges. An executive said on Samsung's earnings call that because the percentage of sales made online and through other channels is increasing, Samsung is not only operating its own Samsung-branded online stores for handsets in 10 countries (including the US, China and South Korea) but is also "partnering with a major online retailer in the major markets."Another benefit of local handset makers is in many instances, they also offer services specific to the region. In China, where certain Google-made apps won't work, Xiaomi offers its own versions of the software or partners with local companies to create such programs.
Samsung has been trying to build its software prowess for years, but it continues to struggle, And it said during its earnings call that it's "already leveraging all of the Samsung local companies that we have around the world to develop local content and local services." It also iphone screen protector reduce sensitivity said it plans to expand its localized offerings, Still, it needs to pick up the pace, When Samsung needs a hit, it leans on its core strength: Hardware, Samsung has long been at the forefront of the mobile market when it comes to cramming tech into its devices, Its phones tend to use the fastest processors and brightest screens, as well as incorporate novel, high-tech features such as curved displays..
But simply using new materials, as it has vowed to do, isn't enough to keep consumers coming back. It's the software and services, along with the hardware, that helps make loyal users. "Materials appeal to the kind of person who really appreciates good design and high quality workmanship, but that kind of person also wants the same principles applied to software as well," Jackdaw Research chief analyst Jan Dawson said. "The version of Android Samsung runs could be more polished and attractive."Samsung has made a big investment in software, hiring hundreds of new engineers and even starting entirely new operations, such as its Media Solutions Center. The problem is most of the efforts have fallen flat with consumers.
Many of Samsung's gee-whiz software features in the past -- eye scrolling, a translation tool, and a Group Play app that lets users share photos and other items with friends in close range -- haven't worked as well as promised, And the company has pared back many of its home-built applications and services in favor of those from partners such as Google, Few Samsung-built apps now come preloaded on its latest smartphones, and it's overhauling its Galaxy Apps store, Google's Android and Apple's iOS software have iphone screen protector reduce sensitivity evolved over the past couple years, but the design of Samsung's TouchWiz layer on top of Android hasn't changed much, Consumers don't necessarily want more Samsung software and services on their devices, but what they do want is a smooth, seamless experience, Samsung may need to buy a company with that expertise or turn to even more partners to accomplish its aims..