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Why the downturn in iPad sales? There are several reasons. People are holding onto their tablets longer and sharing them with family members, so there's less of a need to buy new ones. And instead of purchasing both a mobile phone and a tablet, more consumers are opting to buy bigger-screened iPhones, or phablets, such as the iPhone 6 Plus with its 5.5-inch screen. Apple has also seen its tablet share drop as more Android tablets have hit the market, competing for customers. Though the downturn in tablet sales has affected most vendors, including Samsung, Asus and Amazon, Apple has been hit hard. A February report from research firm IDC pegged the iPad's tablet share in last year's final quarter at 28.1 percent, down from 33.1 percent in the same quarter for 2013. For 2015, IDC predicts that share will sink even further to 26 percent.

Further, tablets aren't like smartphones, Most consumers hang onto a smartphone for a certain period of time, typically two years under a standard contract, and then upgrade to a new model, Smartphones, such as the iPhone, usually offer enough compelling new features and improvements to convince people to buy the latest model, But aside from enhancements in speed, thinness and display quality, tablets don't really improve all that much, For example, my wife still owns an iPad 2, which she purchased in 2011, It still works fine, It serves her purposes, So she feels no need to spend hundreds of iphone screen protector unresponsive dollars to buy the latest iPad Air 2, That's the challenge Apple faces with existing iPad owners -- giving them a reason to buy the newest model..

With consumer sales of tablets dropping, Apple formed a partnership with IBM last summer to offer apps geared toward business and industry. As part of the pact, IBM is also selling industry-focused iPhones and iPads as a bundle. During Apple's earnings call, Cook admitted that people are buying iPhones and Macs instead of iPads, but he said Apple isn't worried about that trend. He said he expects iPad sales to stabilize at some point but couldn't forecast when that would happen. "I believe the iPad is an extremely good business over the long term," Cook said. "When precisely it begins to grow again, I wouldn't want to predict, but I strongly believe that it will."In one of its new ads known as "Why iPad?" Apple touted the tablet as a camera, a library, a movie theater, a teacher, a game console, a business partner and a coach, saying that "it's so powerful and easy to use you won't want to put it down. Yet it's so thin and light, you won't have to."All of that may be true. But whether the ads will persuade more people to buy the iPad is the big question.

On Wednesday, the search giant posted its lineup of events for its I/O conference, scheduled iphone screen protector unresponsive to run from May 27 through May 29, Google holds its annual I/O escapade for Android developers with sessions and workshops geared toward helping them work with the mobile OS, The company also uses the event to announce the next version of Android, And now we at least have a clue as to what letter Google will use to name the next flavor, A post for a session called "Android for Work Update" spilled the beans in its first sentence, saying that "Android M is bringing the power of Android to all kinds of workplaces." Google has since removed the entire posting for the Android for Work session, But the folks at Ars Technica were able to snap a screenshot in the nick of time, so we still have proof of the upcoming existence of Android M..

Google likes to flavor each new version of its mobile OS by giving it the name of some tasty treat. The company's MO is to tease us by revealing the first letter and then unveil the full name at the official launch. Using the letter M doesn't come as a big surprise, however. Google has long followed the alphabet in its OS naming convention. The current version of Android is called Lollipop while the prior versions were named KitKat, Jelly Bean, Ice Cream Sandwich and Honeycomb. So what could the M stand for? A few guesses? M&Ms. Milky Way. Milk Duds. Mallomars. Marshmallow. How about marzipan? Hmm, maybe not.

Beyond temping us with the next Android version, the I/O event page reveals the different sessions taking place at the conference, The Agenda page provides an overview of each day's activities, With badge pick-up slated for May 27, the actual conference kicks off May 28 with a keynote address from Sundar Pichai, Google's senior VP of products, Then come two full days of sessions, Clicking the name of each session on the I/O webpage provides the full details, The session that was removed -- Android for Work Update -- indicated that Google plans to focus more on the business world with Android M, The description said that the new version of Android "would open huge iphone screen protector unresponsive new markets for hundreds of millions of devices to workers at small businesses, deskless workers, logistics and warehousing jobs; all empowered by adoption of Android devices at Work."Launched this past February, Google's Android for Work initiative aims to convince more consumers to use their Android devices at work, The new initiative is one way to compete with Apple, which last summer teamed up with IBM to offer industry-specific apps as a way to sell more iPhones and iPads in the business world..

But Google has much more up its sleeve. One session delves into the Google Fit app, which is Google's challenge to Apple's Health App as it can monitor your health and fitness through your Android device. Another session called "Notifications, Interruptions and Volumes: Coming Attractions" promises to reveal how Google has refined notifications for the next version of Android. One session called "Battery Performance & Tooling" aims to help developers avoid battery drain in their apps. And yet another session dubbed "Your app, now available hands-free" attempts to intrigue developers with the question: "What if you could provide users with a new method of access to your apps with little to no development overhead? In this talk, we will discuss ways to give anyone access to their Android device through voice alone."Several of the sessions are presented more than once so developers have a chance to catch as many as they can handle. The two days still present a heavy lineup and a lot to take in. But certain sessions are key for Android developers who want to ensure that their apps keep pace with and take advantage of the next version of Android.

Google did not immediately respond to CNET's request for comment, Google has revealed the agenda for its upcoming I/O conference, with one session pointing to a greater emphasis on the workplace, Whatever candy Google chooses as the nickname for its upcoming Android M update, it seems that M may also stand for "workplace."Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which iphone screen protector unresponsive we encourage you to read, Discussion threads can be closed at any time at our discretion..