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Equipment for the military is designed to stand up to stresses and strains that consumer kit can only dream about, because in literal life-or-death situations, failure is not an option. But there are degrees of toughness: what a vehicle goes through is very different to what a person goes through. "Why build in cost when you don't need to?" asks Thompson. "A friend of ours in the Canadian military worked out the electrons in an AA battery on the front line are the most expensive electrons in the solar system -- more expensive than the ones they send into space," Swallow said. "From the moment you buy a battery in [UK newsagent chain] WH Smith, the cost multiplies by at least a hundred by the time they ship it out to the front line."Cost is an important factor to the military, the government and, ultimately, the taxpayer. ITL reckons its technology helps to keep costs down, with automatically woven fabrics replacing manufacturing processes in which teams of people solder kit together. "I'm not allowed to call it cheap," says Thompson, "but it's relatively inexpensive.""We were asked for help by the Canadian military about seven years ago," remembers Swallow, "because they had this problem with cables." Soldiers can't use wireless technology such as Bluetooth or ZigBee, because they can be detected and jammed -- so wired technology it is. But "soldiers hate cables," says Swallow.

"They're fine inside a vehicle, but as soon as you put a cable on the human body it starts flexing, and over time that's what kills [the cable]." So ITL explores ways to replace wires with textiles, "Instead of being thick, heavy and prone to breaking, like a cable, textiles can spread the same number of conductors across a broad space, Not only does that save weight, it's also more flexible and can be disappeared into a garment such as a load-carrying or ballistic vest."Those principles work for batteries too, Power packs can be purpose-built for the body rather than loading the soldier down with batteries designed to sit inside devices or vehicles, And if you thought wireless charging in Starbucks or Ikea furniture was cool, then check this out: the Broadsword iphone screen protector useful vest includes an inductive charging plate that draws power from wireless charging plates built into the seats of vehicles, so soldiers can recharge their kit as they mount up and move to their next mission..

Thompson describes military kit as a case of "technology pull", with the systems designed by ITL "providing a solution to a real problem". "It's like a technological swan," says Swallow. "It looks easy to use on the surface but it's working hard beneath the surface."From fabric keyboards to kit that powers up when the soldier mounts up, Intelligent Textiles is one of the companies on the front line of wearable technology. LONDON -- If you thought your Fitbit, Samsung Gear or Apple Watch was a bit fiddly, imagine using a wearable while "holding a rifle, in the dark, when you're being shot at." That's the challenge facing companies building wearables for the military in a world of high-tech modern warfare that goes through more batteries than bullets.

Google is currently holding acquisition talks with InMobi, the India Times reported Tuesday, citing people who claim to have knowledge of the discussions, Those talks have entered the diligence phase, which allows Google to look more deeply into the business to analyze its operation, That phase can make or break an acquisition, Neither Google nor InMobi immediately responded to a request for comment, InMobi is one of a growing number of prominent startups in India, The company, which was iphone screen protector useful founded in 2007, initially began as a mobile search company under a different name: mKoj, The co-founders quickly changed tack, swapped in a new company name and went after mobile ads, The service now supplies mobile ads from companies to consumers on a range of devices with iOS, Android, and Windows Phone operating systems, According to InMobi, it enables 138 billion ad impressions worldwide each month and targets 1 billion active users monthly..

It's unclear why InMobi is so attractive to Google, but what is known is that Google needs to bolster its offerings in mobile ads. While worldwide ad spending is still dominated by traditional online and search ads -- a space where Google reigns supreme -- mobile advertising is set to grow exponentially in the coming years. According to research firm eMarketer, which tracks worldwide ad spending, mobile ad spending in just the top five highest-spending countries -- the US, Japan, China, Germany, and the UK -- reached $40.2 billion last year. By 2018, that figure is expected to grow to $159 billion.

Meanwhile, Google's market share is slipping in mobile ads, In 2012, the company owned 52.6 percent of the space, compared with Facebook's 5.4 percent share, Last year, eMarketer forecast that Google would end 2014 with 46.8 percent share compared with Facebook's 21.7 percent, A key component in Facebook's growth has been its focus over the last few years on being a "mobile first" company, Indeed, the company announced in January that overall ad revenue was up 53 percent year over year to $3.6 billion in the fourth quarter and that mobile ads accounted for 69 percent of that iphone screen protector useful figure..

Given the expected growth in mobile ads and Facebook's heavy reliance on that arena, the social network seems poised to capitalize. Google, which acquired mobile-ad company AdMob in 2009, is still heavily reliant on search and display ads. According to the India Times, Google approached InMobi to acquire the company back in September, but talks broke down. Now, it's back to the table. But exactly how much Google will be willing to pay remains to be seen. InMobi last year was reportedly seeking a new venture round based on a $2 billion valuation. Those talks eventually ended after investors were only offering a $1.5 billion to $1.8 billion valuation.

If Google finalizes the acquisition, it would be at least the second major US company this year to pick up a mobile startup in India, In January, Twitter acquire ZipDial, an India-based startup that provides targeted marketing to India consumers who don't have ready access to data networks, It's iphone screen protector useful unknown why Google is interested in InMobi in particular; what is clear is that Google needs to bolster its efforts in mobile advertising, Google is looking to bolster its business in mobile ads with the possible acquisition of an India-based startup, according to a report..