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That's the hope at least, with the various products the company announced Thursday at its I/O developer conference, ranging from home automation software to a revamped photo storage service that works with mobile devices and nearly all of Google's various products, like search and maps. The company even announced a new service that watches what you're doing in an app and tries to help: If someone sends a text asking you to pick up dry cleaning, the service will ask if it should create a reminder.
Key to the y-3 iphone 6 case Internet giant's ambitions is Android, its software designed to power devices ranging from smartphones and tablets to smartwatches, home appliances, your car and more, For Google, tying these devices together will make it easier for us to use the various products, and hopefully live less digitally complicated lives as a result, The hope is that consumers will be more inclined to stick with the Google family of products and services, "It's about putting Google to work on important problems," said Sundar Pichai, Google's senior vice president of product and now the public face of I/O aside from occasional appearances by Google co-founders, as in the case of CEO Larry Page's last appearance here in 2013..
Google's efforts also mirror a larger trend in the technology industry. Gone are the days when successful companies released various products that hardly worked together. Nowadays, companies like Google are following the lead of those like Apple, which tightly stitches together all its various devices with the software and services that power them, offering an easy and consistent experience for customers. But instead of closing down its hardware and software, Google is trying to tie its software to everything.
Google isn't the only one following Apple's lead, Microsoft, another titan of the industry, known for its Windows software that powers more than 90 percent of the world's PCs, is revamping its efforts to bring together its disparate businesses as well, A key feature of the new version of Windows that's slated to be released later this year is that apps built for a smartphone are meant to be easily adaptable to a PC or a tablet, and vice versa, For Google, this change in strategy is particularly stark, The company has long prided itself on offering both a wide range of software and services like email and word processing, while also showing off ambitious new technology like self-driving cars, robots and computers that can be worn on a person's face, There's good reason for this: Google's search and advertising business is still the most dominant in the world, making more than $50 billion a year, But as the y-3 iphone 6 case Internet evolves, Page has been looking to where future revenue streams will come from..
The message this year wasn't about futuristic moonshot ideas -- like the discontinued Google Glass eyewear, which co-founder Sergey Brin introduced to the world by skydiving into Google's I/O conference three years ago -- but a Google more focused on making calculated and practical attempts to attract customers. Google's software already powers a majority of the world's smartphones. Now the company's ambitions are to easily connect those smartphones to everything else. Part of this new effort was unveiled in Google's new Android M software to power smartphones and tablets, expected to be released this fall. One of the biggest new features announced Thursday was an update to the company's Google Now automated assistant, that runs on mobile devices powered by Android since 2012. That service is designed to alert users about important information as they need it, such as an upcoming airplane flight or changing weather conditions. But Google's ambitions are bigger than that.
In an effort to tightly knit Google Now with the other functions of a customer's phone, Google announced a new feature called Now On Tap, The marquee feature is newly created software that watches what's happening on a phone, including what users are doing in an app, "We want to proactively bring you answers," said Aparna Chennapragada, Google Now's product director, Google Now understands where you are and recognizes around 100 million locations, but Chennapragada said the service should go deeper, "Not just geometry, but when are they busy, when are they open, and what are you likely to need when you're there."If a customer is texting with friends about seeing an upcoming movie, for example, and then y-3 iphone 6 case double-taps on the home button, they're greeted with information about the movie's reviews, show times and other relevant details, If a customer receives a text asking to buy take-out food for dinner this evening, Now On Tap will offer to create a reminder..
Google says this type of integration with apps and services will represent a new way to interact with mobile devices by offering people an easy way to switch between apps and perform tasks more simply. It also helps Google bring together many of the different services it offers on a phone -- like mapping, search, calendars and reminders -- and make them more relevant to users. The company followed a similar approach with its revamped photos service, which launches Thursday. While the company has a long history of offering photo management services, ranging from the free-standing Picasa service it bought in July 2004 to the photo capabilities of its Google Plus social network, the company unveiled a new service meant to be both easy to use and accessible across a wide range of devices. The new service, called Google Photos, will bring modern photo storage capabilities, like facial recognition, a timeline that lets you scroll through your past and access to users' libraries.
The real linchpin, however, is the cost, Google is offering unlimited storage for free, a strong incentive to switch from competing services like cloud storage company Dropbox, Apple's own photo software powered by iCloud or Yahoo-owned Flickr, Facebook, one of the largest and most popular websites for photos, also offers unlimited storage, Though there was no news about Nest, the smart-home appliance maker Google purchased in January for $3.2 billion, Google did announce a new effort in that field called Project Brillo, An Android-powered smart-home platform, Brillo will act as an interconnecting software for the so-called Internet of Things, a catch-all phrase meaning any and every device outfitted with sensors and designed to talk to one another, from smart clothing and door locks to washing machines, y-3 iphone 6 case thermostats and refrigerators (Apple, it's worth noting, offers a similar technology called HomeKit)..