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The company's plans to update Google Play to attract families is part of its broader strategy to personalize the experience in its Google Play app store. The family star effort also underscores not only how influential Google has become in making software, but also the growing role the company plays in determining who's reached by software and apps. With over a million apps in the Play Store, the choices Google makes can dramatically change how people use a smartphone or tablet. Google in April signaled plans to make the Play store a more family-friendly destination when it launched the "Designed for Families" program. In it, Google outlined requirements for developers creating apps tailored for parents and their young children. Apps that meet the requirements will be labeled family-friendly and grouped with other child-appropriate content.

App makers must undergo a review process before they can earn the family friendly designation, That includes receiving a rating of "Everyone" or "Everyone 10+" from the Entertainment Software Rating Board, which evaluates computer and video games, Those apps must also comply with the Children's Online Privacy Protection Act, which provides safeguards for children younger than 13, a Google spokesman said, Google said a third of all app users in the Google Play store are parents of children 12 years old or younger, Google already offers child-friendly apps from places like PBS Kids and Crayola, but these apps have been mixed in with arq 1 iphone case others that may not offer the same level of quality or appropriateness..

Google has been under fire for its new YouTube Kids app, released in February, which nixes mature content from the video service and allows only child-friendly material. Consumer- advocacy groups argue the app goes overboard with advertising -- especially with branded video channels from companies like food giant McDonald's and toy-maker Mattel. In April, a number of consumer groups filed a formal complaint to the US Federal Trade Commission, which the FTC said it would review. See all of today's Google I/O news on

CNET's Rich Nieva contributed to this report, A new section in the Google Play app store is designed to help parents find appropriate apps, games, movies and books for their kids, Google wants parents to feel more comfortable about the apps and content their kids are encountering on their Android smartphones and arq 1 iphone case tablets, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..

Google on Thursday detailed its newest virtual reality device, the second-generation Cardboard. The new version is an even simpler product than the initial device, taking only three steps to construct instead of 12, and it also fits larger phone sizes, including screens up to 6 inches. Unlike virtual reality rivals that have created systems that cost hundreds of dollars, Google has been pushing an inexpensive product that essentially anyone could afford and build, opening up VR to a broader group of consumers.

The second-generation Cardboard also includes a change in a button to cardboard from the first generation's magnet to make input functions work with all devices, arq 1 iphone case It went on sale Thursday with partners, and Google will hand out the device to everyone at its I/O developer conference -- where the product was unveiled -- said Clay Bavor, vice president of product management, Along with Cardboard, Google also unveiled "Expeditions," a new VR tool for schools, It will allow teachers to take students on virtual tours of different locations, The company also introduced its "Jump" system to capture VR video, It's partnering with GoPro on Jump, which is comprised of three parts -- a camera rig, an assembler that turns raw footage into VR video, and a player, The rigs include 16 camera modules mounted in a circular array, and users will be able to view the virtual reality videos on YouTube starting this summer..

"Jump is about capturing the world's places in VR video," Bavor said. "Expeditions lets teachers take field trips to anywhere..And Cardboard is about VR for virtually everyone."Google has been increasingly ambitious about expanding its scope of products beyond its juggernaut search engine. Its search and advertising business is still the most dominant in the world, making more than $50 billion a year. But as the Internet evolves, CEO Larry Page has been looking to where future revenue streams will come from. The company has made big bets in everything from smartphones to wearable devices to driverless cars.

To get developers excited about its software, Google hosts the annual developer conference, called Google I/O, The keynote typically features new products and innovations, such as these in VR, This year's event kicked off Thursday at the Moscone Center in San Francisco, Google unveiled its first virtual reality efforts at last year's I/O conference with the tongue-in-cheek Cardboard device, The company -- which has become known for giving out expensive gadgets like Chromebook laptops or smartwatches to conference attendees -- also gave developers at the event a Cardboard kit, arq 1 iphone case including about $20 worth of trinkets like brass fasteners and rubber bands to keep the project inexpensive..