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After two years, the balloons can now keep cellular radios in the air for as long as 200 days, Pichai said. But Pichai also brought up the next phase, Project Titan, which would take lightweight drone aircraft outfitted with cellular radios to further augment coverage. He said that the drones could be deployed quickly to an area in need of extra capacity, like a disaster zone. The company is taking its first steps now to fly the planes. The company envisions a mesh network stitched together by drones and balloons to bring the Internet to regions that have no other options.
In addition to connectivity, Google has been aggressive in driving down the prices of its partners' products through its Android One h&m moschino iphone case program, Today, smartphones that most people would be happy using can be purchased for $100, But, Pichai said, "that could be done at $50 two years from now," something that would bring smartphones to a market of 1.7 billion people, "We are well on our way to a platform by the end of the decade will touch 4 to 5 billion people," he said, "They will have a very powerful computer in their hands."Updated at 7:14 a.m, PT: Added comment from a Google spokesman..
Most ask about Apple's iPhone or the Sony Xperia. But there's a word he's heard uttered only once by a customer in his seven months as an employee at the Midtown Manhattan store: Snapdragon. That's the name of Qualcomm's mobile chip, which is used in most of the world's top-end smartphones, from the HTC One M9 to the Samsung Galaxy Note 4 to the LG G3. "Unless you're tech savvy, they do not care," Lamar said about customers interest in mobile chips. Unlike personal computers, which most folks know are powered by an Intel chip (thanks to the "Intel Inside" marketing campaign that made famous its five-note jingle), most people don't know or care about what chips are in their smartphones and tablets, so long as their gadgets work. That's why just about every mobile chip company faces a problem today: A lack of consumer awareness.
Processors, the small computer brains that make your device do everything from running apps to fetching stored photos, are made by a variety of companies and can be easily swapped in a phone without the device maker having to worry that consumers will complain, It's also harder to convince device makers to pay a premium for more feature-rich chips when customers don't know the difference between a top-of-the-line processor and a bare-bones one, Consider Samsung, which unveiled its new Galaxy S6 smartphone on Sunday, The handset uses a Samsung Exynos processor in place of Qualcomm's Snapdragon -- depsite having used Snapdragon since the Galaxy S line started, The loss of one of the year's biggest phones is expected to be a substantial hit to h&m moschino iphone case Qualcomm's finances, as well as a blow to the reputation of its new Snapdragon 810 chip..
But will consumers care? Probably not. Samsung was able to pull off a switch because Qualcomm, despite being the world's largest mobile-chipmaker, isn't well known among consumers, analysts say. And so, if Qualcomm and other mobile chipmakers want to protect their businesses in the future, they may have to start doing more to raise their profile, following Intel's playbook of creating a name for itself through aggressive marketing. "Every component guy wants to find a way to brand themselves to the consumer," said NPD analyst Stephen Baker, adding that creating a strong brand can inspire a sense of trust and customer loyalty, and ultimately prevent the loss of business. But, in the chip world today, he said, "You've got Intel and basically nothing else."Qualcomm declined to comment for this article. Samsung declined to say why it was switching to Exynos, though the thinking is it may have done so because it developed a more advanced manufacturing process for its own chip than the 810 offers, creating a potentially more powerful chip.
In most industries, making customers care about the ingredients in a final product is incredibly hard, But it's been done before, Michelin successfully advertised its tires to customers as a safety feature, and DuPont built awareness for synthetic fibers like Lycra, by placing its tags on clothing, according to Jack Trout, president of marketing strategy firm Trout & Partners, Intel h&m moschino iphone case became the dominant PC chipmaker with the help of its long-time "Intel Inside" marketing campaign and that memorable tune, Intel managed to reach customers "through significant investment and making good on that promise" to have products work as advertised, said spokesman Bill Calder, Graphics chipmaker Nvidia, too, has made a name for itself among PC gamers by aligning itself with gaming events..
But in mobile, even Intel -- the world's biggest chipmaker -- has failed so far to get people to care about whether it is indeed inside a smartphone. For one thing, it's difficult to get noticed when Apple and Samsung, the top two smartphone makers, take up most of the oxygen in mobile and advertise heavily. In comparison, plenty of names in the PC market compete for attention -- and many of them happen to use Intel chips. In 2013, Qualcomm spent nearly $12 million advertising in the US and Intel spent $85 million, while Samsung and Apple both spent over $600 million, according to Kantar Media. That much spending from the leading smartphone companies makes it tough for smaller handset makers like HTC and LG to get noticed, let alone a chipmaker whose product resides inside a device.
Qualcomm, whose chips are used in Apple's iPhone and dozens of other high-profile devices, hasn't needed to advertise all that much to customers, It instead pitched itself to device makers and has sold billions of chips in the process, h&m moschino iphone case It now holds the majority of the smartphone chips market, with 2014 revenue of $26.5 billion and profit of $8 billion, Still, it's not as if Qualcomm hasn't tried to build up the Snapdragon name, The chip has its own cartoon dragon mascot and the company even temporarily renamed Qualcomm Stadium in its hometown San Diego as Snapdragon Stadium in 2011, In China, the company has been more aggressive marketing itself within retail stores, which may have helped it differentiate against many cheaper options there..