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Jeff Gattis, head of marketing for HTC's connected devices business, said the Grip allows the company to get into retailers that it traditionally hasn't been able to tap, including the sporting goods stores. More importantly for HTC, the Grip doesn't represent a one-off product. "Our goal is to be extremely optimized with them as a partner," Thurston said. Like, Gattis said HTC and Under Armour plan on creating more devices together. HTC's investment into virtual reality, illustrated by its first prototype dev kit headset, called the HTC Vive, created in partnership with video game developer and digital distributor Valve, was sparked by a belief that the category represents the future of entertainment.
"This is a long-term commitment, like mobile phones 10 years ago," said Claude Zellweger, who is in charge iphone 7 screen protectors of coming up with new product concepts for HTC, Like with Under Armour, HTC was looking for a big name partner in gaming and sought to work with Valve, "It has the highest street cred among game producers," Zellweger said, While the Vive is tethered to a PC via a 5-meter cable, it employs two tracking beacons -- one on each side of the room -- to detect its location and motion, and allows the wearer to not just move his head, but also get up and move around, The prototype has two 4-megapixel cameras that help detect objects around you so you don't accidentally bump into them while wearing the headgear, The headset also comes with wireless controllers, allow you to control your immersive experience..
HTC is also partnering with content companies like HBO, Lionsgate and Google to bring more video to the headset. Smartphone rival Samsung also has a virtual reality system, Gear VR, which incorporates Oculus technology with its Galaxy Note 4 smartphone as the display and brains of the system. But Gear VR is a stationary experience -- you can move your head around, but you remain seated when watching the content. HTC is hoping to go further with its Vive. "We will bring you a virtual reality experience no one has seen before with a groundbreaking partner in Valve," CEO HTC CEO Peter Chou said.
The Vive dev kit will be publicly available iphone 7 screen protectors in April, HTC said it would launch a commercial product by the end of the year, For HTC, this represents a lot of new, different directions at once, The question is whether it can balance all of the products but still find a way to stand out with its trademark design acumen, Given the competition, it will have to, The trio of products signals an ambition to be more than just a smartphone maker, But is it enough to break HTC out of its corner?, BARCELONA -- HTC formally embarked on its mission to transform itself after unveiling not only a new smartphone, but also a fitness tracker and virtual reality headset..
Called the HTC Grip, it'll be a US-only product arriving this spring for $199. I got a chance to spend some time with an early prototype in Barcelona, and here were my early impressions. At first glance, the HTC Grip looks like a future-forward Nike Fuelband . It's got a similar type of ruggedized rubbery feel in a stiff band design: like the older Fuelband, it comes in three different sizes and clasps onto the wrist, which was pretty tough to do on the pre-production model I tried. There's one launch color: black on top, textured lime green underneath.
There are two extra spacers in the box for sizing, but the stiff feel could turn some people off: the thickish bangle-type design is, for better or worse, like Nike Fuelband, To recharge, iphone 7 screen protectors an included USB dongle snaps into the band's clasp when opened, The Grip will measure running, exercise, sleep, and estimate calorie burn, and has onboard GPS to measure runs without a watch, much like the Microsoft Band , Fitbit Surge and other recent fitness watches, But, the HTC Grip is skipping onboard heart rate tracking, opting for Bluetooth pairing with external chest-worn heart rate monitors instead..
It's also enabled to receive lots of messages when paired with a phone: like many current smart fitness bands, will get calendar notifications, incoming calls, messages and other data from your phone. It connects with both iOS and Android. (Or, you can turn those notifications off.). To navigate, you swipe through a touch-enabled curved monochrome OLED display that's reminiscent of LG's never-released Lifeband Touch last year. Tapping a small capacitive circle activates the display, which you'll have to keep doing if you want to check progress.
There are a fair number of sub-menus and even some mini-apps on the Grip, from what I could see navigation will end up ranging from challenging to annoying, With no physical buttons, scrolling left and right, up, down and tapping, while all are responsive, might not be so iphone 7 screen protectors great when sweaty, The Grip will be capable of responding to messages with canned quick responses, but I'm not sure I'd have the patience, Having GPS on the Grip could be big for runners, and both HTC and Under Armour are banking on that, The Grip will only get 5 hours of battery life with GPS enabled -- standard for most GPS fitness watches, The worst part is that even with GPS off, the Grip is estimated to last just two and a half days on a charge, I had no way of testing that estimate, but it's well short of the seven-day goal of many fitness bands..