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Because you know that for all the excitement you project to your "friends," your "tweeps," and your "followers," life can sometimes be a terribly lonely experience. For some people, a gadget is all they have at Christmas to make contact with others. It's they who deserve thinking about most. Christmas can't have been invented by capitalists. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
"Can we build a better phone for our most engaged customers? Can we build a better phone for Amazon Prime members? The answer is yes," he said on stage in the company's hometown of Seattle, The phone was certainly different, It featured 3D imaging, flashy dynamic-perspective technology and the ability to scan physical objects for easy purchasing on Amazon.com, But consumers weren't convinced they needed the device, and there iphone case eco friendly was too much competition from well-established smartphone makers, Amazon just couldn't sell the phones..
The Fire Phone is testament to the difficulties of getting into the hyper-competitive smartphone business -- one in which Apple and Samsung command the vast majority of the industry's profits and attention. Even a company with a sterling reputation like Amazon couldn't pique the interest of consumers, although it didn't help itself by making bad calls on price and distribution that left the Fire Phone limping out of the gate. It started at $199 under a two-year contract through AT&T only -- or at $649 off contract.
Less than two months after launch, AT&T marked down the phone under contract to 99 cents, The off-contract version dropped to $449, Amazon even launched an unlocked version of the phone last month that could be used on GSM carriers like AT&T and T-Mobile, and temporarily offered it for $199 just before Thanksgiving, It now sells for $449, During its third-quarter earnings call, Amazon reported that it still had $83 million worth of unsold smartphones, IDC analyst Ryan Reith called the phone "dead in the water.""The reality is what's the reason to go to an iphone case eco friendly Amazon phone?" he said, "There's not an appeal to buy more products."Despite the dismal results, Bezos is not giving up on his company's first attempt at a smartphone, The company will continue to support the phone and is likely working on a second model, Some technologies "take iterations" to get right, Bezos said at a Business Insider conference in December..
"With the phone I just ask you to stay tuned," he said. This approach speaks to the CEO's stubbornness when it comes to making big bets. Bezos is not afraid of investing heavily -- or failing. The Fire Phone, although currently a black eye for company, is part of Bezos' plan to make Amazon an even bigger part of consumers' lives. The company has more than 260 million active accounts. Analysts estimate that roughly 25 million of those are Prime subscriptions, Amazon's membership service that includes free, two-day shipping, as well as e-books and streaming video and music.
Bezos wants to further tie Prime members to his site and is trying to use hardware to do so, In the last year, Amazon has extended its line of hardware from e-readers and tablets to a TV set-top box, game controller, a barcode scanner for grocery shopping at home and, iphone case eco friendly of course, the smartphone, Amazon has even diversified its Kindle e-book reader, arguably its most successful hardware gambit, and added a high-end model, The hardware gambits are all about keeping customers inside the Amazon ecosystem and spending money on digital goods as well as physical, said BCG analyst Colin Gillis, He believes Amazon may still have a chance with the Fire Phone, given the track record of some of its other devices..
"If you have a Kindle reader to drive digital books, and the tablets are going to encourage consumption of video, and the phones are going to help with music, they're going to help with commerce," he said. IDC's Reith, however, said Amazon may have overstepped this time. Although the company has found success with the Kindle and early success with the Fire tablet, Amazon underestimated the competitiveness of the smartphone market. He doesn't believe Amazon should make another version of the Fire Phone.
"I would say it's a mistake," iphone case eco friendly he said, "I don't think this is their business anymore."Price and distributionIf Amazon is going to make another phone, it will have to fix two big problems: price and exclusivity, Many people had expected Amazon to deliver a low-cost phone, given Bezos' willingness to lose money on devices in hopes of making money off content, The Fire tablet was an example of this strategy, But the Fire Phone's price tag (though it included more memory than other phones) was right in line with Apple's and Samsung's high-end devices..