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But doing more would be costly, particularly when trying to gain airtime in the same space as Apple and Samsung. "It's expensive to do that kind of marketing," said Gartner analyst Jon Erensen. "You really have to get out in front of customers."Because it's so difficult to stand out as a smartphone chips company, several experts said a bigger ad budget wouldn't be worth it for a company like Qualcomm. They claimed the best way to regain Samsung's business is to keep its focus on maintaining its leading edge in mobile technology and promoting that fact to manufacturers, not customers.

"Reaching an end user with an ingredient story is very, very difficult," Trout said, "It's almost impossible."Mobile chips may be invisible to most consumers, but that doesn't mean they're all the same, Any buyer that cares about getting a phone that's more capable of streaming video, iphone case grip running graphics-heavy games or capturing high-resolution video may want to pay attention to the chips inside, Efforts to more clearly define these chips are already underway, and that may help customers get a better idea on what they're buying, Qualcomm last month said it would start organizing its radio chips under the new names Snapdragon X5 to X12, to let people know which chips have the fastest download and upload speeds (the ones with higher numbers) , The move replaces more esoteric names like Gobi 9x35, The company already has a tiered system with its processors, starting with the high-end 800 chips down to the budget 200 chips..

Intel last month said it would name its new mobile chips the Atom x3, x5 and x7, in a nod to its successful Core i3, i5 and i7 chips for PCs. People may not know the exact difference between an x3 and an x7, but they'll get the point that the x7 is more powerful. Also, Google is working on a new kind of smartphone called Project Ara that lets users mix and match processors, displays and cameras to create personalized smartphones. Such a project may make customers a little more aware of what's available.

Perhaps these changes won't get consumers to mention the word Snapdragon more often at their local Best Buy, but it's a start, Samsung's easy dismissal of Qualcomm's Snapdragon processor highlights the chipmaker's weak brand power with consumers, What can Qualcomm do to raise its profile?, Sean Lamar stood behind the Best Buy store counter on a chilly February evening, waiting for customers to browse the smartphones arranged neatly along the tables nearby, Be respectful, keep iphone case grip it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..

Traditionally, existing dual-band Wi-Fi clients, such as the iPhone 6, when connecting to a dual-band router, such as the Asus RT-AC68U, can only work on one band, either the 2.4GHz band or the 5GHz band, at a time. In other words, despite having dual-band hardware, up till now you could only make a single-band connection between two devices. The BCM4359 chip, however, enables clients and routers to transmit and receive data over the two 5GHz and 2.4GHz bands simultaneously, potentially improving the speed as well as the quality of the connection a great deal. Essentially this is basically like having two separate Wi-Fi connections combined into a single connection. Broadcom says the BCM4359 chip supports the dual-stream (2x2) setup of 802.11ac that has a top speed of 867Mbps. It can quickly switch between the traditional single-band mode to RSDB mode for applications that require concurrent multiband connections for higher quality of service.

As a combo chip, the BCM4359 combines 2x2 MIMO 5G Wi-Fi with Bluetooth 4.1 and FM radio, and its key features include the following, In addition, Broadcom also introduced a new low-cost single-stream (1x1) 5G Wi-Fi combo chip, called the BCM43455, The company says iphone case grip the BCM43455 brings the 802.11ac Wi-Fi standard to mass-market smartphones at a cost that's reduced by up to 50 percent when compared with existing chips of similar specs, The BCM43455 also includes Bluetooth 4.1 and FM radio and includes..

Both the BCM4359 and BCM43455 chips are now sampling, and you can expect mobile devices equipped with them to be available later this year. Broadcom announced the first 802.11 Wi-Fi chip that enables mobile devices to transmit and receive data over the 5GHz and 2.4GHz bands at the same time. Broadcom is about to bring a new meaning to dual-band Wi-Fi. The chip maker announced today at Mobile World Congress the first 802.11ac (or 5G Wi-Fi) combo chip, the BCM4359, that sports real simultaneous dual band (RSDB) for mobile devices.

The making of cutting-edge camera features and tools starts here, in Qualcomm's photo and imaging lab, iphone case grip where teams test computer vision and artificial intelligence, Engineering vice president Serafin Diaz shows off the reference tablet that Qualcomm mocked up for testing and perfecting 3D scanning of the living room, Diaz starts panning around the room, watching the shaded portions fill in, Depth sensors give this software its 3D capabilities, A bluish tint shows the scan's progress (this takes time), Meanwhile, Diaz shows how he can rotate the model within the interface. If you miss a spot, you can go back..