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With most of the technology the Warriors are exploring, there are still questions about how to best implement the features and how they actually work. And the rapid pace of change in the technology industry makes it tough for companies and organizations to plan several months out, let alone several years. The Warriors aren't alone in hopping on the tech bandwagon. Levi's Stadium, home of the San Francisco 49ers football team in Santa Clara, Calif., was dubbed by some when it opened in 2014, partly because of its location in the heart of the tech world, as well as its high-tech features. Many Major League Baseball stadiums -- including AT&T Park, the home of the 2014 World Series Champion San Francisco Giants, and Citi Field, home to the New York Mets -- are outfitted with iBeacons to ping visitors with exclusive offers and trivia. AT&T outfitted its namesake stadium in Dallas, the home of the Cowboys football team, with large, interactive LED displays to keep fans involved in the game.

At the same time, other teams have taken a different slant, Mark Cuban, owner of the Dallas Mavericks, last year criticized the use of mobile devices during games, telling Businessweek that people "use them when they are bored, They don't want more reasons to use them, They want iphone case holds cards fewer."But for a tech-savvy region like the Bay Area, expecting fans to put away their phones isn't realistic, said Lauer and Kevin Cote, senior director of digital for the Golden State Warriors, "We have a unique fan base because we are in the Bay Area, so we have executives from Apple, Google, Facebook and Twitter at every game," Cote said, "Even when a game is close, with five seconds left, everyone has their phone out because they want to record that game-winning shot."The Warriors, while not as early with some technological advancements as other sports franchises, last March became the first NBA team to install beacons in its arena, Apple's iBeacon technology, first released with the iOS 7 mobile software in 2013, uses low-energy Bluetooth to send notifications to smartphone users located near the beacon, It has popped up at retailers and other sports arenas, giving organizations a fast way to interact with customers and fans..

And iBeacon could become even more widespread when Apple rolls out its first wearable, the Apple Watch, in the coming months. It gets Apple device owners to use more apps, while letting the app makers learn more about using and make money from offers in the app, said Carolina Milanesi, an analyst with Kantar Worldpanel. "Of course, through the usage it helps increase stickiness to the ecosystem and increase the engagement, which brings higher brand loyalty," she said. The Warriors send four types of notifications -- a welcome message, often mentioning promotions such as free socks; offers to upgrade to better seats; special concession deals; and promotions for the team store.

"We don't want to hit fans over the head with messaging to iphone case holds cards the point where they'd be annoyed with it, but we want to utilize it," Cote said, Before activating a beacon's feature, the function "has to have immediate benefit to the fans, and it has to some way drive the business."About 10 percent of the 19,000 people at each game receive the beacon pings, Cote said, The franchise needs about 20 to 25 beacons around the stadium to send all the notices it wants, Less than a year after rolling out beacons, the technology is showing results for the Warriors, The team uses them to ping fans heading to the nosebleed section, giving them the option for seat upgrades, About 15 percent of all seat upgrades are directly tied to beacon notifications, Cote said..

An even more successful area has been the beacon for the stadiums' team store, which delivers deals through a notification. Typically, it's for a free item after spending a certain amount. Fans with the beacon promotion spend 93 percent more than those without the offer, Cote said. Still, not all of the beacon offers have been successful. The Warriors haven't yet figured out how to get fans to take advantage of concession stand notifications despite offers such as free popcorn with the purchase of a slice of pizza.

Along with the Bluetooth ping, the beacons also have the ability to send inaudible tones as iphone case holds cards a trigger for the phone, That lets the franchise push out a notification through the sound system to everyone sitting and watching the game in the arena or even to people watching at home, "We're looking at the concept of second screen, sending inaudible tones to those watching on broadcast and then activating the app there," Lauer said, Another use for the beacons is providing better indoor mapping and navigation, though the Warriors don't yet use their beacons for wayfinding..

"There's so much you can do with contextual awareness that we're striving to do in the future, but we know we're not a be-all, end-all of this stuff," Cote said. Warriors and other NBA teams are also keen on augmented reality. The technology can work by overlaying a digital image on top of a view of the real world. For instance, shooting percentages may pop up on Google Glass or a smartphone when you point the device at a player on the court. And then there's virtual reality. The team's technologists work closely with the Stanford Virtual Human Interaction Lab to find out about things such as cinematic VR, which can put someone in the game by shooting video with specialized cameras and then streaming the footage to VR headsets. The NBA commissioner and representatives from more than a dozen teams will soon visit Stanford to see how virtual reality would work for basketball, Lauer said, as the groups figure out how to make fans at home feel more involved with the games.

"We've talked to a group that can recreate, from blueprints, our entire arena so someone with an Oculus [VR headset] can physically walk through it and then turn to the left and see a game," Lauer said, Making fans actually in the arena feel iphone case holds cards closer to the action is another priority for the Warriors, One feature they will roll out in part of its arena this coming week is called "sound amplification, It involves putting microphones on the court and then broadcasting the sounds that normally only people sitting courtside could hear, such as bouncing balls, squeaking shoes and banter between the players, The Warriors did a test run involving one section of its arena for three games last year, Its new trial will broadcast the sound through the arena's speakers to the entire east side of the venue for five games..