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Known for its colorful and eye-catching line of watches, Swatch was initially dubious about entering the smartwatch business, CEO Nick Hayek told the Bloomberg news agency. But now the company will compete against the likes of Apple, Microsoft, Samsung and a host of others for a share of this growing market. And what would distinguish a Swatch smartwatch from similar products? Experience, according to Hayek. Swatch has been in the watch trade for decades, already creating features that could be part of a smartwatch, Bloomberg said, citing long-lasting, bendable and thin batteries. As another example, the company's Tissot lineup already offers hightech touch-screen watches outfitted with such features as an altimeter, compass, and sensors specifically geared for divers.
The upcoming smartwatch will connect to the Internet "without having to be charged," Hayek said, It will also allow people to make mobile payments and work with both Windows and Android software, Hayek made no mention of support for Apple's iOS, But the Swatch smartwatch could reach the market about the same iphone case j crew time as the Apple Watch, which now is timed to launch in April, Smartwatch makers have faced a host of challenges in creating consumer-friendly products, Such issues as battery life, watch size, the overall comfort of the watch and its compatibility with popular smartphones are all factors that could determine the success or failure of the product, Swatch's years of experience could give it an upper hand, But it will still be forced to compete with some of the tech industry's major companies as well as players such as Pebble, which announced this week that it has shipped more than 1 million smartwatches..
A spokesman for Swatch confirmed the new smartwatch via the following statement shared with CNET. The spokesman added that no other information is available on the watch for the time being. But Migros and Coop are Swiss retailers, which could indicate that the watch will be available only in Switzerland, at least initially. Just a couple of years ago, Hayek had dismissed the idea of a smartwatch, saying that the screens are too small for communication and the devices need to be charged too much.
The reasons for the wearable's failure are many, but the most significant, says a report from The New York Times on Wednesday, was the oversize image the high-tech specs attracted -- despite the $1,500 prototype being years away from a finished product -- and the endless stream of bad press Glass generated, All the while, Google executives, fashion icons and celebrities were trying iphone case j crew to pretend Glass's arrival was simply a matter of when, not if, "The team within Google X knew the product wasn't even close to ready for prime time," the Times reported, citing an unnamed former Google employee..
Still, to introduce them to the world in June 2012, Google co-founder Sergey Brin, who helps run the Google X research lab that developed Glass, hosted a demo at the company's I/O developers confab in which skydivers jumped out of a plane while wearing the glasses. After its celebrated arrival, Glass went on to generate headlines, but not for the tech behind the device. Instead, Glass was called out for being banned from bars, cars and movie theaters, getting wearers into fights with strangers and being lampooned by pop culture staples such as "The Daily Show With Jon Stewart." Soon enough, "Glasshole" entered the industry's lexicon, only to remain relevant for the few months Glass owners dared to wear the headset in public.
The product is now a case study in iphone case j crew how not to deliver next-generation technology, Google's research labs are responsible for some of the most out-there tech we can imagine today, from self-driving cars and air-balloon Wi-Fi to modular smartphones and glucose-measuring contact lenses, Yet Glass's public and drawn-out implosion shows it takes more than hardware and software to bring a smart idea to market, Even Astro Teller, the current head of Google X, told CNET in November that at $1,500, Google's Glass explorer edition prototype needed to be about 90 percent cheaper if it was going to win over a mass-market consumer audience..
Over time, the project began to lose both app developers and dedicated Google members. Not helping the matter was an unpleasantly public executive love triangle between Brin, Glass marketing chief Amanda Rosenberg and Rosenberg's boyfriend, Android VP Hugo Barra, the Times noted. Brin's marriage splintered in the process, and Barra left Rosenberg and Google behind to join Chinese smartphone maker Xiaomi. Glass was left with one crack too many, it seems. But though Glass may be broken, it isn't dead -- at least not yet. Google has put the project under the direction of Ivy Ross, a jewelry designer, and Tony Fadell, a former Apple executive known as the father of the iPod and the founder of smart-devices maker Nest, which Google acquired last year. Fadell reportedly plans to rebuild Google's wearable efforts from the ground up, having learned from the mistakes of Glass.
"There will be no public experimentation," one adviser to Fadell said, according to the Times, "Tony is a product guy and he's not going to release something until it's perfect."The search giant's wearable headset was plagued by numerous problems, including an excess of attention for a product that wasn't ready for a mass-market audience, according to The New York Times, No piece of consumer technology in recent memory was as divisive, hyped up and emblematic of a spooky dystopian future as Google Glass, The search company's wearable eyeglasses only ever left the iphone case j crew secretive research labs of Mountain View, Calif., as a grossly overpriced prototype for early adopters, It was killed last month before it ever hit store shelves..