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Here's what Cook had to say about Apple's fiscal first quarter. iPhone has been Apple's top seller for years, but it became an even bigger part of the company's revenue in the first quarter. About 69 percent of Apple's $74.6 billion in sales came from its smartphone, far more than its typical level of closer to 50 percent. The huge bump in iPhone sales came from the company's newest products, the 4.7-inch iPhone 6 and the 5.5-inch 6 Plus. Consumers have scooped up the devices -- which sport bigger screens than 2013's 4-inch iPhone 5S -- in record numbers. Unit shipments for the smartphone jumped 46 percent to 74.5 million from the same quarter a year ago, its former record high. At the same time, revenue soared 57 percent to $51.2 billion.
Apple's huge reliance on one product opens the company up to risk, but for now, Apple is happy to benefit from huge demand for the device, Cook said that iPhone sales in emerging markets, such as Brazil and Mainland China were "absolutely stunning," more than doubling year-over-year, which is three times to four times what those markets had been doing, according iphone case keyboard to IDC, "Demand for iPhone has been staggering, shattering our high expectation, with sales of over 74 million units, driven by the unprecedented popularity of iPhone 6 and iPhone 6 Plus, This volume is hard to comprehend, On average we sold over 34,000 iPhones every hour, 24 hours a day, every day of the quarter, ...
There is clearly a geographic difference where some geos would skew much higher on their preference to iPhone 6 Plus than other geos. And so it's something that is not consistent around the world. But both did incredibly well, and we're really proud of them, along with the iPhone 5S and 5C as well, which continues to be in the lineup. .. I would point out that only a small fraction of the installed base has upgraded. And so there is a lot more people within the installed base. But I would also point out that we had the highest number of customers new to iPhone last quarter than in any prior launch. And also that the current iPhone lineup experienced the highest Android switcher rate in any of the last three launches in the three previous years. We didn't look back to the other years, so I don't know about those.
And so we see that we're appealing to new customers, both new to smartphone and new to iPhone and people switching, ., And so we enter the quarter with quite a bit of momentum."When Apple announced its first wearable, the Apple Watch, in September, it didn't give any specifics about when the device would ship, only saying "early 2015." Cook on Tuesday did something unexpected: He gave information about a product during an earnings call, not during a splashy press event, The Apple Watch is the first major new product category for the company since the "magical" iPad in 2010, It's also the first new push by the company under Cook's leadership, Cook had promised for more than a year that Apple would introduce in 2014 and enter beyond its wildly successful iphone case keyboard smartphones, tablets and computers, The Apple Watch and the new Apple Pay mobile-payments service fulfill that vow..
"Development for Apple Watch is right on schedule, and we expect to begin shipping in April. Developers are hard at work on apps, notifications and information summaries that we call Glances, all designed specifically for the Watch's user interface. The creativity and software innovation going on around Apple Watch is incredibly exciting, and we can't wait for our customers to experience them when Apple Watch becomes available. .. My expectations are very high on it. I'm using it every day and love it, and I can't live without it. So, I see that we're making great progress on the development of it. The number of developers that are writing apps for it are impressive, and we're seeing some incredible innovation coming out there. And just to clarify, what we had been saying was early 2015, and we sort of look at the year and think of early as the first four months, mid is the next four months and late is the final four months. And so, to us it's sort of within the range and it's basically when we thought. .. But most importantly we're going to be thrilled to start shipping it, because we got a lot of customers that are wanting to get one."Emerging markets represent a critical source of growth for everyone, from giants such as Apple and Samsung to newcomers like Xiaomi. China became the world's largest smartphone market in 2011 and now is home to almost 520 million smartphone users. Apple has been gaining market share in the country, following deals with major carriers, including China Mobile, the world's largest wireless provider with more than 800 million subscribers.
Research firm Canalys on Tuesday said Apple became the biggest smartphone vendor by shipped units in China during the December quarter, Apple gained the title for the first time in its 38-year history, the firm said, surpassing Chinese vendor Xiaomi at No, 2 and South Korean giant Samsung at No, 3, Huawei iphone case keyboard nabbed the fourth-highest market share during the December quarter, A year earlier, Apple held the No, 6 position in China, Canalys said, Its highest position in the previous seven quarters was No, 4 in the first calendar quarter of 2014..
Other analysts believed China would surpass the US as the iPhone's biggest market, but that didn't happen in the first quarter. Still, Apple generated $16.1 billion in revenue in Greater China in the fiscal first quarter, up 70 percent from the same period a year ago. In mainland China, sales more than doubled from the previous year. Greater China -- which includes mainland China, Hong Kong and Taiwan -- represented 22 percent of Apple's total sales during the quarter ended December 27, and it was Apple's second-biggest iPhone market after the US.
"The local competition was obviously there this quarter and has been there for many quarters before, And so the local competition is not iphone case keyboard new, I think we did really well there, I'm very proud of how we're doing, I was there right after the launch in October, and the excitement around the iPhone 6, iPhone 6 Plus were absolutely phenomenal, And you can see that in the results with Mainland China being up 100 percent year-on-year, despite not having a full quarter of sales since we launched in the second half of October..