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And so I feel really good about where we are and you can hopefully tell with the strong guidance that we provided that we're very bullish on the current quarter as well. And so I think things look very, very good. We're also pleased, in addition to the switcher number, that we're doing fairly well with first-time buyers, which is also a key metric for us. And so it's tough to find something in the numbers not to like. ... Our current estimate is that about 20 percent of the active install base has upgraded to a 6 or 6 Plus. And so as I look at that number, that suggests there's plenty of upgrade headroom in addition to we want to keep inviting over as many switchers as we can. So between both of those and the first time buyers as well, it seems really, really good right now."The Apple Watch, which comes in 38 variations and costs from $349 to $17,000, is a very different gadget for Apple, which has tended to offer a limited number of models in its product lines. The company also is selling the Apple Watch differently, limiting the device to online sales only for the foreseeable future. Preorders for the smartwatch started April 10, and it hit the market April 24.
The Apple Watch rollout is a major test for Cook, who needs to show that the company can still create lust-worthy, must-have products in new categories, The last time it did that was in 2010 with the "magical" iPad tablet, which was ushered to market by iphone screen protector drop test Apple co-founder Steve Jobs before he died the following year, Apple in October said it wouldn't break out Apple Watch sales during its quarterly earnings reports, but many hoped the company would give some details about first-weekend sales during its second-quarter earnings call, Instead, Cook talked about Apple's aim to make enough smartwatches to meet supply..
"It's been really great to see the reaction of customers since their watches began arriving on Friday morning. All around the world we've seen the excitement on social networks as people start using their Apple Watch. The response has been overwhelmingly positive. Adding to the surprise and delight of Apple Watch are the more than 3,500 apps that are already available. Our developer community has already seen the potential in this new category and puts some of their best thinking in to what wearable technology can do. We can't wait to see more of the inspiring apps developers dream up for Apple Watch as we head into our Worldwide Developer Conference six weeks from now. ..
Let me talk about supply and demand and sort of separate those two, Right now demand is greater than supply, And so we are working hard to remedy that, We've made progress over the last week or so and we're able to deliver more customers an Apple Watch over the weekend than we had initially anticipated, We're going to keep doing that, And so we've already iphone screen protector drop test sent some notes out today with moving other customers in verses what we had communicated to them previously, So I'm generally happy that the -- that we're moving on with the ramp..
It is a new product for us. And with any kind of new product, you wind up taking some time to fully ramp [up production]. Having said that, I think we're in a good position. And by some time in late June, we currently anticipate being in a position that we could begin to sell the Apple Watch in additional countries. And so that's our current plan. From a demand point of view, it's hard to gauge when you're -- you don't have product in stores and so forth. And so we're filling orders completely online at the moment. The customer response from people that have gotten theirs over the weekend have been overwhelmingly positive. ..
We are iphone screen protector drop test learning quickly about customer preferences between the different configurations, There's a much larger breadth of possibilities here for customers than in our other products, And in some cases, we called that well and some cases we're making adjustments to get in line with demand, But I'm really confident that this is something we really understand how to do and will do, And so I'm really happy where we are currently and happy enough that we're looking forward to expanding into more countries in late June."As smartphones sales in developed markets slow, regions such as China become more important to handset vendors, China became the world's largest smartphone market in 2011 and now is home to almost 520 million smartphone users, Apple has been working to gain market share in the country by reaching deals with major carriers in the region, An agreement with the world's largest carrier, China Mobile, in January 2014 gave Apple access to more than 800 million subscribers..
Along with becoming the world's biggest smartphone market overall, China is fast becoming the most important market for Apple. The region passed the US as the world's biggest iPhone market in the second quarter and surpassed Europe to become the second-biggest revenue generator overall after the Americas. Second-quarter revenue in the region, which got a boost from the Chinese New Year in February, soared to a record $16.8 billion from $9.84 billion a year ago. China was the only region detailed in Apple's earnings report where March sales topped those of the first quarter, though they rose a scant 4 percent. Cook on China.
"It was an incredible quarter, We were up 71 percent year-over-year, We set a record in China for revenues, We did that now in a quarter that included Chinese New Year, And so we had the help of the strong holiday season, much like the US iphone screen protector drop test has a strong season in December, China's is obviously in the March quarter, iPhone led the way, was up over 70 percent year-on-year, And the current estimates from [research firm Kantar] are that that would mean that we would gain more that 9 points of share on a year-over-year basis, And so we -- by everything I can see -- we did extremely well..