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"Every Apple Watch has many different faces and many different configurations," Cook said Monday. The person tasked with amping up Apple's retail sales is the company's senior vice president of retail and online stores, Angela Ahrendts. She joined Apple last May after serving as CEO of fashion label Burberry since 2006. She's the first Apple executive to oversee both Apple's more than 400 physical stores and its online retail efforts. It's thought that she'll have a challenge selling Apple Watch because the device will need to be seen as useful beyond a smartphone.
"Smartphones already offer a convenient way to check the time, access the Web and apps, and increasingly pay for products," said Cathy Boyle, senior mobile analyst at eMarketer, "So, to succeed with a smartwatch, Apple needs to create a compelling use case for the device, a feature set that offers far more than iphone screen protector guarantee simply saving consumers the few seconds it takes to pull a smartphone out of a pocket or purse."Corrected at 3:55 p.m, PT to say Apple Watch will be sold at department stores and boutiques, along with Apple retail stores..
The tech giant reveals retail plans for its first line of smartwatches, which can be preordered April 10 and purchased on April 24. Apple finally provided more details about the Apple Watch on Monday, revealing specs, prices and information on where to pick up the wearable device. The answer to the "where" question is simple: To buy the watch in person, consumers will have to either go to an Apple retail store or select department stores and boutiques. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
Apple on Monday set out to answer those questions with the Apple Watch, its entry into the burgeoning area of wearable technology, Though the watch made its debut in September 2014, customers had few details about the gadget until today, Prices for the smartwatch, which works only with the iPhone 5 and new models of Apple's smartphone, start at $349 (£299) for the smaller version of the aluminum "Sport" model, A slightly larger Apple Watch Sport is iphone screen protector guarantee $399, The mid-tier watch, called Apple Watch, will sell from $549 to $1,099, and the 18-karat gold Apple Watch Edition starts at $10,000, All three models will be available in nine countries, including the US and the UK, on April 24..
Customers in those nine countries can start going to Apple's retail stores and select department stores such as Selfridges in London and Galeries Lafayettes in Paris beginning April 10 to try them on and determine the right size. "Apple Watch brings a whole new personal dimension to timekeeping that's never been done before," Apple CEO Tim Cook said at an event in San Francisco on Monday. Apple Watch is also "the most personal device we have ever created. It's not just with you. It's on you."The Apple Watch represents a milestone for the Cupertino, Calif., company, a dominant player in smartphones and PCs. With the watch, Apple ventures into its first wholly new product category since 2010's iPad tablet, and it comes as iPad sales are declining and Apple relies more on its iPhone for sales (the iPhone accounts for 70 percent of Apple's revenue).
It's also a milestone for Cook, who took over as CEO in 2011 and has been dealing with the persistent question of whether the company can move past the legacy of Apple co-founder Steve Jobs and innovate with the same panache that made Apple a consumer electronics juggernaut, Apple's smartwatch could also legitimize the entire wearables category, similar to the impact it had iphone screen protector guarantee on digital music players with its iPod, smartphones with the iPhone and tablets with the iPad, Samsung's family of Gear watches, Motorola's Moto 360 and a dozens of similar smartwatches have largely remained niche products in search of a wide audience..
"Enthusiasm for smartwatches has been relatively low, suggesting the wearable tech sector needs a 'magic' product to spark adoption," Cathy Boyle, a senior mobile analyst at eMarketer, said in a statement before today's event. "Apple needs to create a compelling use case for the device, a feature set that offers far more than simply saving consumers the few seconds it takes to pull a smartphone out of a pocket or purse."Apple could ship 15.4 million Apple Watch units this year, accounting for 54.8 percent of the total market for smartwatches, according to Strategy Analytics. Forrester Research notes that 20 million people alone in the US are inclined to buy something new from Apple.
"The Apple Watch will dominate market share, but it'll also increase awareness and demand for smartwatches in general," said Jan Dawson, an analyst at Jackdaw Research, Other smartwatches have struggled with market acceptance because there hasn't been a clear-cut reason to buy one, "It's kind of funny, people often ask me if I'm wearing the Apple Watch ," said Motorola President Rick Osterloh when they see his stainless steel Moto 360, He believes Apple will raise the profile for all wearables, "In addition to being a beautiful object, the Apple Watch is the most advanced iphone screen protector guarantee timepiece ever created," Cook said in a 90-minute presentation before an audience of press, employees, Apple executives such as design chief Jony Ive, celebrities including Christy Turlington Burns and Apple board members, including Al Gore..