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"There's this grey area in the middle where these companies are going to struggle," said Wes Henderek, an analyst and director of connected intelligence for The NPD Group. "If they try and target too large of a segment and add too many features, they become a lesser smartwatch and they're not targeting enough of a niche."Fitness giant Nike saw the writing on the wall in April when it disbanded the hardware team responsible for its wearable tracker, the FuelBand. The company said that it would begin focusing more on its Nike+ fitness platform, essentially positioning the service as a mobile app that lives on other wearables -- including Apple's upcoming smartwatch. "We are focusing more on the software side of the experience," Nike CEO Mark Parker said at the time in an interview with CNBC.

As for iphone x screen protector 5d Fitbit, the leading maker of wristbands and clip-on trackers has already made an attempt to differentiate itself as the market heats up, Beyond refusing to integrate with Apple's HealthKit data hub -- a move that may have contributed to Apple's decision to pull Fitbit products from its shelves -- Fitbit launched a smartwatch of its own, The startup's take, called the Surge, lasts more than five times longer than current offerings by cutting out the bells and whistles of feature-packed gadgets like Samsung's Gear Live and LG's G Watch R ..

"Fitbit's response is to move toward the smartwatch space with Surge, which isn't a true smartwatch -- it doesn't run third party apps -- but which takes on key smartwatch elements, like notifications," Gownder said. Fitbit hopes the Surge can be the best of both worlds by not being classified exclusively as fitness band or a smartwatch. Even its chief executive is shying away from the idea of a smartwatch as the magic product design. "I'm personally a little skeptical of the smartwatch category," Fitbit CEO Mike Park said at roundtable discussion last month in San Francisco.

Fitbit, Henerek thinks, is "hedging their bets in iphone x screen protector 5d the middle" and waiting to see what happens to the market, Jawbone has gone the opposite route, positioning itself as a "lifestyle tracker" that could be worn in conjunction with smartwatches and other wearables, When it released its UP3 activity tracker, Jawbone opted not to include a screen and this past September -- seeing the writing on the wall -- the company made its platform available for competing wearable devices, "We're not trying to build a smartwatch," Andrew Rosenthal, Jawbone's group manager for platform and wellness, said last month, "It's not where we'll win.""A lot of companies trying to figure out where they stand on this," Henderek said, "The ones that don't figure it out and try to be a little bit of everything to everyone, In the long run, they're going to get lost in the shuffle."It's still unclear whether the smartwatch is the win-it-all wearable, But one thing we can count on is the quintessential device we associate with wearable tech is on the move..

"It's a period of creative destruction, and there will surely be losers," Gownder said. "It's too soon to say who will win, but I think 2015 will see coexistence between fitness bands and smartwatches to some extent, but a lot of the fitness tracking will eventually fold into other devices."Update at 7:00 p.m. PT, Sunday, January 4: A previous version of this article misidentified the firm for which analyst J.P. Gownder works. It is Forrester, not Gartner. Looking ahead to 2015, wearable technology's most successful gaggle of gadgets to date is set to lose steam to the smartwatch.

Wearable tech is dedicated to staying on your wrist, but its face is changing fast, Headed into 2015, the wearable market will soon be bidding a slow farewell to the dominance of screen- and app-less fitness wristbands and trackers, like the Fitbit Flex and Jawbone UP, iphone x screen protector 5d and welcoming in the era of smartwatches, with the Apple Watch front and center, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..

In 2014, smartphone revenue for the Chinese telecommunications company rose by nearly one-third to $11.8 billion, according to both Reuters and The Wall Street Journal, each citing an internal staff memo. The memo, sent by Richard Yu, the head of Huawei's consumer business, also said that smartphone shipments for the company exceeded 75 million units, an increase of 40 percent from the preceding year, both news organizations reported. Huawei had been aiming to hit 80 million units for the year, Reuters said.

For all its growth, Huawei remains a fixture mostly in its home market of China, The year-end memo said that outside China, Huawei's growth in smartphone sales was strongest in the Middle East, northern Latin America and Southeast Asia, iphone x screen protector 5d according to the Journal, In the US, Huawei offers the Ascend Mate 7 , a metal-clad smartphone with a 6-inch display, fingerprint scanner and octa-core processor, Huawei is among a trio of fast-growing, expansion-minded Chinese smartphone makers, along with Lenovo (which in October closed its acquisition of Motorola Mobility) and Xiaomi (which said earlier this week that it has raised $1.1 billion in venture capital funding), As of the third quarter of 2014, the three rounded out the top five companies by global smartphone sales, behind Samsung and Apple..