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People are holding onto their iPads for much longer than their smartphones, and many are passing old models to friends and family. Cook acknowledged as much but said he still remains "bullish" about iPad's future. And Financial Chief Luca Maestri touted different businesses and schools using the tablet. At the same time, Apple's Mac business has been surprisingly strong. In the fiscal fourth quarter, Apple shipped 5.5 million units, up 21 percent from a year ago. Cook noted sales were an all-time quarterly high for Macs, and Apple achieved its highest quarterly market share since 1995.
Here's more on iPads, straight from Cook, via Thomson Reuters, I'd take a step back on iPad, I know that there's a lot of negative commentary in the markets on this, but I have a little different perspective on it, Here's my simple perspective..Instead of looking iphone x screen protector reddit at this thing each 90 days, if you back up and look at it, we've sold 237 million in just over four years, That's about twice the number of iPhones that we sold over the first four years of iPhone, If you look at the last 12 months of iPad, we sold 68 million, And FY13 we sold 71 million, So we were down, but we were down 4 percent on sell in and the sell-through was a bit better than the negative 4 percent because we took down channel inventory some, And so to me I view it as a speed bump, not a huge issue, That said, we want to grow, We don't like negative numbers on these things..
And so looking further in the data, I know that there's a popular view that the market is saturated, but we don't see that. I can't speak to other people, but I do look at our data deeply. And in the last market research data we have is in the June quarter. Let me give you some of the real data that we've got. If you look at our top six revenue countries, in the country that's sold the lowest percentage of iPads to people who had never bought an iPad before, that number is 50 percent. And the range goes from 50 percent to over 70 percent. And so when I look at first time buyer rates in that area..that's not a saturated market. You never have first-time buyer rates at 50 percent and 70 percent.
What you do see is that people hold onto their iPad longer than they do a phone, And because we've only been in this business four years, we don't really know what the upgrade cycle will be for people, And so that's a difficult thing to call, What we do know is that people always respond to do -- for us doing great products and we feel really great about what we introduced last week, We also know that the deeper the apps go in the enterprise, the more it opens up avenues in enterprise, And that's a key part of the IBM partnership and what I think customers will get out of that, which is more important than us selling, is changing the way people work, And so iphone x screen protector reddit I see catalysts going forward..
There are obvious cannibalization things that are occurring. I'm sure that some people looked at a Mac and an iPad and decided on a Mac. I don't have research to demonstrate that, but I'm sure of that just looking at the numbers. And I'm fine with that, by the way. I'm sure that some people will look at an iPad and an iPhone and decide just to get an iPhone and I'm fine with that as well. But over the long arc of time, my own judgment is that iPad has a great future. How the individual 90 day clicks work out, I don't know. But I'm very bullish on where we can take iPad over time, and so we're continuing to invest in the product pipeline. We're continuing to invest in distribution.
He left Microsoft, He's now BasketBallmer, owner of the exciting LA Clippers, So when he appeared Tuesday on CBS' "This Morning" show, he surely hoped that all the questions would be about his new team, (Disclosure: CBS is the parent company of CNET), But Charlie Rose iphone x screen protector reddit and his co-presenters were lying in charming wait with a few pointed Microsoft questions, Ballmer is still the largest shareholder, so he surely maintains a passionate interest, Here was an alley-oop: "Are you and Bill Gates on good terms today?"Ballmer's initial response was less a word and more a primal "Eeeeehhhh." He followed it up with: "We've dusted up in our lives many times, You know, that kind of stuff happens."Do we take that as a no?..
A recent Vanity Fair article suggested that during discussions over the purchase of Nokia, Ballmer felt betrayed by Gates, who was reportedly among board members reluctant to do the deal. Looking back on his career at Microsoft, Ballmer said Tuesday: "We built the PC business. We sort of created the PC. We transformed the way businesses compute."Then he admitted: "And, in this day and age, we don't have as big a mobile presence as we need to."Was it that Microsoft failed at mobile? He said: "All along the way, we appreciated mobile, but we're not winning in mobile. There's a difference between saying 'hey, you were asleep' and saying 'hey, you didn't put the formula together right.'"Those of a critical bent might mutter: "Hey, whose fault was that?" They might also snip: "Hey, who said that the iPhone would never get significant market share?"But that's the thing with being in the big leagues. Criticism runs a very good fast break. This Ballmer will likely discover again in his first season as the Clippers' owner.
On Monday, the company reported results for its fiscal fourth quarter, which ran from July through September, Overall, Apple sold 39.3 million iPhones, up 16 percent from the year-ago period, Revenue for the period rose 12 percent year over year to $42.12 billion, a record for Apple's fiscal fourth quarter, International sales accounted for 60 percent of that revenue, However, China's contribution to Apple's total revenue iphone x screen protector reddit growth slipped from a year ago, For the quarter, Apple's revenue for greater China inched up only 1 percent from the same period a year ago, Revenue for the quarter also dipped by 3 percent from the previous quarter to $5.78 billion, The Wall Street Journal reported Tuesday, Greater China is Apple's third biggest market in the world behind the US and Europe, the Journal noted..